Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Mobile Marketing : February 14, 2008
UK mobile carriers join up to target users
There is a new collaboration making waves with UK mobile carriers and users. The Global System for Mobile Association (GSMA) has announced a group effort between Vodafone Group, Telefonica 02 Europe, T-Mobile International, FT-Orange Group and 3, all European mobile carriers, to better target mobile users.
The collaboration is hoped to better behaviorally target consumers in the mobile realm. To that end, the carriers are sharing some consumer information so that they can target relevant mobile ads to the users. A third-party company, which is as yet unnamed, collects the information into a central database for the advertisers use. The partnerships will eventually made available for advertising to SMS/MMS messaging, mobile gaming and mobile video.
Henry Stevens, GSMA's director of media and entertainment, says they are working to protect consumer's privacy at the same time the mobile providers are sharing information.
eMarketer is forecasting the mobile messaging (SMS, MMS, IM and email) will grow from $1.5 billion in 2006 to more than $11.5 billion (worldwide) by 2011. If those numbers are reached, message-based advertising will account for 11% of the mobile ad market.
The European partnership has been running for several months. The GSMA reports that they are in talks with several US mobile carriers to install a similar program in the US in the coming months.
Tags: behavioral targeting, mobile marketing, mobile targeting
Subscribe to BizReport
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.