Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : February 19, 2008
Shoppers offline purchases are driven by online research
It appears that even more shoppers are using online retailers to search for specific products but they aren't buying those products online. A recent report from ShopLocal indicates that online shopping, for some, is simply research.
In January, the ShopLocal Index rose 20% oyear over year but compared to overall 2007 growth rate the index decreased by more than 30%. For the month, the Index was at 191 with 232 million pageviews; in January 2007 there were 193 million pageviews. This is the lowest increase since the Index was launched in January 2007 but coincides with other reports that online shopping increased only about 0.2% in January 2008.
Pageviews per retailer reached 11.5, a 9% year over year increase. Brick-and-mortar department stores and mass merchants continue to lead the Index in the retailing category,
According to the report author this indicates that while consumers are shopping online they aren't buying online. Instead they are using the Internet to find deals which can be used to purchase items in-store.
This is not a new happening. According to Forrester Research as much as 25% of offline purchases are influenced by online research or browsing. Offline sales influenced by online behavior are expected to reach more than $1 trillion by 2011.
Tags: ecommerce, online shopping
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.