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BizReport : Search Marketing : February 25, 2008

Search shows early rebound in January

Never far from the headlines, paid search has seen a small decline in recent months, however, that decline appears to be over. At least for now. According to the latest search metrix from comScore, paid search showed a slight increase for the month of January.

by Kristina Knight

More than 10 billion searches were performed in the US in January, just under a 9% increase for the month. Google remained the top search platform, capturing more than 58% of search queries according to the report. Yahoo, on the other hand, showed a slight decline. The search engine accounted for 22.9% of the searches performed in December but accounted for slightly less (22.2%) in January. Microsoft sites remained the same with 9.8% of search queries.

Google searchers performed 6.1 billion searches in January; Yahoo searchers performed 2.3 billion searches and Microsoft searchers performed 1.03 billion searches.

There could be many reasons for increased search numbers in January. December searches could have been down because of the holidays; fewer users may have gone online in an effort to clear their desks at work. Whatever the reason it is clear that though searches were down a bit in December, search queries rebounded nicely in January. It appears search isn't dead - or even dying - when it comes to consumer interest.

Tags: online search, paid search, search engines

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