Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : February 11, 2008
Rapt, Publicis Groupe partner for analysis
Online marketers can expect to see improved transparency in their ad campaigns thanks to a partnership between Rapt, an advertising analysis firm, and Publicis Groupe Media. Publicis will incorporate Rapt's yield management platform to compare inventory and pricing strategies across the online marketplace.
"The program will give media sellers market baselines against which to measure the value of their ad inventory and a set of leading indicators of market demand to guide product and pricing strategy," was written in a prepared release. "For example, a publisher will be able to use Rapt Information Services to analyze historic and expected demand for video advertising and proactively align their pricing and inventory strategies to better serve the market."
In the past yield management systems have been used to optimize revenue in the travel industry. Based on the natural fluxuations in the market, yield management has assisted the travel industry in re-pricing for hotel rooms, airline seats and resort packages.
With the Rapt dashboard in place, marketers from the pharmaceutical industry could plan for a campaign on premium health websites, a technology firm could advertise on highly-trafficked gaming websites or a consumer packaged goods company could find the best websites on which to advertise their myriad products.
Tags: advertising analysis, online advertising, online metrics
Subscribe to BizReport
Latest Headlines
- Krillion: Shoppers spend 30% of time researching buys
- New blinkx offering matches text to video
- Format Dynamics Prints Up Online Ads
- Take my PDA but leave me the chocolate
- Quantcast: Demographic search tool beta launch
- Trendsetters targeted by new ad network
- PopularMedia launches a management platform for social media
- GoldSpot Media, Denuo partnering for mobile targeting
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.