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BizReport : Mobile Marketing : February 13, 2008
Nokia launches a mobile ad network
Mobile phone developer Nokia has launched a premium advertising network. The Nokia Media Network includes mobile publishers like AccuWeather, Reuters and Hearst signed on to provide content for mobile users.
"With blue chip publishers and top tier operators, and a legacy of campaign optimization through analytics to create a high-performing solution for advertisers," said Vice President and Head of Nokia Interactive, Mike Baker.
The platform allows advertisers to place ads on quality mobile sites like Reuters, operator mobile pages and Nokia's own properties to reach the more than 100 million Nokia users around the globe. An advertising team from Nokia creates the ads.
Last October Nokia bought out mobile ad management firm Enpocket. Prior to that purchase, Nokia launched the European mobile platform Nokia Ad Service. This platform offers marketers the ability to create targeted mobile ad campaigns. Also in 2007, Nokia launched the Nokia Advertising Gateway, a platform which relates ads to specific applications. For example, an ad could be targeted to users watching television, reading maps or even listening to music.
A recent survey from Advertiser Perceptions indicates that text messages are the most popular mobile ad format. The survey found that 70% of mobile users used text messages prior to the survey and 69% said they would use text messages within the next six months.
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Comments
very power ful arctile thankyou
Posted by: gaja on September 19, 2008 14:01
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Posted by: manya on September 20, 2008 09:24
very interesting article. Thanks
Posted by: kales on September 20, 2008 09:26
Nokia adds publishers to ad network very nice article thankyou
Posted by: gangamani on September 30, 2008 07:42
Nokia has signed up Sprint and Bharti Airtel and a number of European publishing houses as partners for a mobile advertising network it is building. It entered the market when it bought US mobile advertising film Enpocket last year. It plans to use partnerships with carriers to push adverting to publisher’s mobile web sites, with Nokia acting as an ad agency
Posted by: charmai on September 30, 2008 07:50
Nokia adds publishers to ad network Nokia has signed up Sprint and Bharti Airtel and a number of European publishing houses as partners for a mobile advertising network it is building
Posted by: francis on September 30, 2008 07:52
entered the market when it bought US mobile advertising film Enpocket last year. It plans to use partnerships with carriers to push adverting to publisher’s mobile web sites Nokia adds publishers to ad network
Posted by: sanjai on September 30, 2008 08:00