New Hitwise widget offers marketers more data

Marketers may get a boost of information at a faster pace with a new widget offering from Hitwise. The online intelligence service is offering a new widget which offers marketers information from three different resources in the Hitwise platform.

by Kristina Knight

Information in the widget is provided from Hitwise Intelligence Blogs, Hitwise To Go and the Election 2008 Data Center. The information is delivered to user desktops in a single widget, giving users a kind of one-stop-look at trends in the industry.

"The updated Hitwise Widget makes our data even more portable and accessible to marketers and anyone interested in keeping up with the latest online trends." said Tessa Court, chief marketing officer for Hitwise.

Hitwise Intelligence Blogs offers marketers insights as to online behavior by monitoring and measuring influential blogs. The Election 2008 Data Center gives marketers trends in search marketing terms related to the election while also monitoring changes to candidate websites. In this way users can predict how users are reacting to campaigns.

The information from Hitwise To Go will likely be the most useful for marketers, though. Hitwise To Go updates weekly and allows online marketers to see trends from the top performing websites as well as behavioral information from users on those sites. It also notes the most searched brands on the 'Net.

Having all of this information in one widget gives marketers a unique look into the daily and weekly trends on the Internet; this, in turn, can help to better predict trends that will affect campaigns. Knowing or predicting these trends allows marketers to make changes before the ROI is adversely affected or to make changes before too much time or revenue is lost.