Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : February 26, 2008
MarkMonitor: Making headway against brandjacking
Brandjackers continue to abuse online brands using an increasing range of tactics, demonstrates brand protection firm MarkMonitor in its latest report.
MarkMonitor’s latest Brandjacking Index has been released and the results show that while some headway is being made by brandholders and scrutiny by authorities to deter some types of brandjacking attacks, the perpetrators are continuing to evolve new tactics.
Instances of pay-per-click fraud, domain kiting and paid search abuse all decreased during Q4 2007, mainly due to ICANN scrutiny and aggressive legal action from brandholders.
"Brandholders have proven they can fight back--we've witnessed an incredible turn-around in domain kiting and pay-per-click abuse,” said Irfan Salim, MarkMonitor’s President and CEO in Monday's announcement. “This should encourage all brandholders to be vigilant about protecting their brands and their customers against evolving threats."
Phishing attacks and cybersquatting, on the other hand, continued to rise in Q4 2007, and brandjackers are paying more attention to more mainstream industry targets including CPG, food and automotive.
Tags: brandjacking, cybersquatting, domain kiting, phishing
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.