Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : February 26, 2008
MarkMonitor: Making headway against brandjacking
Brandjackers continue to abuse online brands using an increasing range of tactics, demonstrates brand protection firm MarkMonitor in its latest report.
MarkMonitor’s latest Brandjacking Index has been released and the results show that while some headway is being made by brandholders and scrutiny by authorities to deter some types of brandjacking attacks, the perpetrators are continuing to evolve new tactics.
Instances of pay-per-click fraud, domain kiting and paid search abuse all decreased during Q4 2007, mainly due to ICANN scrutiny and aggressive legal action from brandholders.
"Brandholders have proven they can fight back--we've witnessed an incredible turn-around in domain kiting and pay-per-click abuse,” said Irfan Salim, MarkMonitor’s President and CEO in Monday's announcement. “This should encourage all brandholders to be vigilant about protecting their brands and their customers against evolving threats."
Phishing attacks and cybersquatting, on the other hand, continued to rise in Q4 2007, and brandjackers are paying more attention to more mainstream industry targets including CPG, food and automotive.
Tags: brandjacking, cybersquatting, domain kiting, phishing
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.