Hearst taps Yahoo! Buzz for content distribution

Content publishers can chalk up a coup for Yahoo. Hearst Magazines Digital Media have tapped into Yahoo! Buzz, a content distribution hub, to serve up their magazine content to users on the web. The Buzz platform allows users to choose what content is the most buzzworthy.

by Kristina Knight

The deal is a great way for Hearst to increase traffic to it's magazine websites and is also a coup for Yahoo's platform because users see it as another way to share fun information with friends.

Christopher Johnson, VP, content and business development for Hearst Magazines Digital Media said, "Two Esquire.com features, "Worst Building in History" and "10 Who Fell Short of Greatness", resulted in 1.3 million Yahoo! users clicking through to sample the rich content we create every day on Esquire.com. We see Yahoo! Buzz as an opportunity to introduce even more of Yahoo!'s massive audience to Esquire and nine additional high-quality sites.”

Once a Hearst article is deemed one of the most popular in the platform, Buzz gives user's headlines and abstracts linked back to the original Hearst websites. Hearst, then puts Buzz Up voting badges on their article tool bars so that Yahoo users can vote on the content directly from the Hearst site. Hearst also offers RSS feeds so that Buzz users can get the latest headlines as they are published.