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BizReport : Advertising archives : February 19, 2008

GoFish ad network targets kids and teens

Each month, millions of Internet users aged 6 to 17 years old go online in the U.S. and GoFish has recently launched a vertical distribution ad network to better enable advertisers to reach them.

by Helen Leggatt

The number of new sites in the categories of kids entertainment and teen communities grew by almost 50 percent from Q4 06 to Q4 07, according to Tabreez Verjee, president of GoFish Corp. As younger kids go digital, more and more branded sites are being set up to entertain and educate.

This is an important, yet sometimes difficult, online demographic for advertisers to reach, yet one with increasing buying power. Hence GoFish's launch of a new vertical distribution ad network, which started behind the scenes last July and already gets 11 million unique U.S. visitors per month.

By 2010, the buying power of kids is expected to reach $21.4 billion, with teens already having a total aggregate income of $80 billion. That’s on top of the $225 billion in spending by their parents, directly influenced by their kids and teens.

Large advertisers have already signed up with the GoFish Network specifically to reach young Internet users, including Disney, Electronic Arts, Sony, Lego and Microsoft.

“The GoFish Network has the ability to bring advertisers’ messages to hard-to-reach youth demos helping to ignite and grow brand loyalty. It is also an excellent way to reach co-viewing parents who share the web experience with their children,” said David Fisch, VP of Publisher Development and Marketing Programs at GoFish.

Tags: kids, online advertising, teens, vertical ad network

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