Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : February 27, 2008
Forrester foresees future of music
Could the end of music as we know it be nigh? Forrester Research thinks so.
In a portentously titled report, “The End of Music as We Know It”, Forrester Research predicts that digital music sales will surpass CD sales in 2012.
Forrester’s figures put CD sales sliding to $3.8 billion after five years and digital sales growing almost a quarter (23%) every year within the same period reaching $4.8 billion in 2012.
Another area of growth in the music industry will be subscription services, where Internet users pay set amounts to access and download music. Forrester predicts subscription services will reach $459 million in revenues by 2012.
"The industry has to redefine what its product is," said Forrester Research VP and principal analyst James L. McQuivey, via Billboard. "Music executives have spent years tracking CD sales, but the artist is the product -- not just the source of it. New forms of revenue will come from unexpected sources.”
Tags: CD sales, music downloads, online sales, subscription services
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.