Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : February 27, 2008
Forrester foresees future of music
Could the end of music as we know it be nigh? Forrester Research thinks so.
In a portentously titled report, “The End of Music as We Know It”, Forrester Research predicts that digital music sales will surpass CD sales in 2012.
Forrester’s figures put CD sales sliding to $3.8 billion after five years and digital sales growing almost a quarter (23%) every year within the same period reaching $4.8 billion in 2012.
Another area of growth in the music industry will be subscription services, where Internet users pay set amounts to access and download music. Forrester predicts subscription services will reach $459 million in revenues by 2012.
"The industry has to redefine what its product is," said Forrester Research VP and principal analyst James L. McQuivey, via Billboard. "Music executives have spent years tracking CD sales, but the artist is the product -- not just the source of it. New forms of revenue will come from unexpected sources.”
Tags: CD sales, music downloads, online sales, subscription services
Subscribe to BizReport
Latest Headlines
- Keynote Systems: Mobile websites need improvement
- More ad opportunities via Google
- Yahoo Web Analytics tool launched
- IAB: Online ad spend up 15% so far
- Report: Local search, mobile search important to consumers
- Federated Media launches overhauled self-serve ad platform
- ZenithOptimedia revises global ad spend down... again
- Engaged online video viewers not averse to advertising
Featured White Papers:
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.