CheckM8 allows publishers ad control

Allowing online publishers to conceive of and create their own rich media campaigns is becoming a hot ticket for many ad providers. Publishers and marketers like having the control to create and change campaigns immediately. CheckM8's new platform is one of many which will allow online publishers greater control and access to their online campaigns.

by Kristina Knight

Dana Ghavami, Chief Executive Officer of CheckM8 Inc. said, "Brand publishers are increasingly taking control of their online advertising revenue potential and realizing the best ad performance and rate card value are derived from rich media."

The Rich Media Manager is a platform which allows publishers to create a variety of different ad formats to launch on different sites. By having a number of different ads from which to choose, marketers have a great chance to engage users. The platform offers a content analysis engine so that contextual ads can be targeted for specific words on websites.

Advertisers can also determine how ads are sequenced and offers overlays on Flash and Streaming Video players. There is also a skinned video ad delivery and marketers can automate how players are displayed. The platform also offers Expandable, Video and Welcome ads which can be used on other third-party ad servers through the CheckM8 platform.