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BizReport : Research archives : February 10, 2008

Billions of online videos watched last December

The number of videos watched online in the U.S. rose to the highest number ever recorded during December 2007, according to recently released comScore figures.

by Helen Leggatt

More than 10 billion videos were watched by 141 million unique U.S. viewers in December, 2007. Those figures are most likely inflated due to the writers strike and election news, but are a record nonetheless.

Unsurprisingly, the majority of online videos were watched via Google sites, amounting to just over 3.3 billion, or 32.6 percent of the total. YouTube accounted for 97 percent of those visits.

Fox Interactive Media was second to Google with 358.4 million videos watched and Yahoo third with 340.4 million.

"With the writer's strike keeping new TV episodes from reaching the airwaves, viewers have been seeking alternatives for fresh content. It appears that online video is stepping in to help fill that void,” said comScore executive Erin Hunter in a recent press release.

Further findings from comScore’s report:

- Online viewers watched an average of 3.4 hours of online video during December 2007, representing a 34 percent gain since the beginning of 2007.

- The average online video duration was 2.8 minutes.

- The average online video viewer consumed 72 videos.

Tags: online video, viewers, YouTube

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