Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Social Marketing : February 25, 2008
Australians socialize, Americans shop
An international study into the habits of Internet users has thrown up some interesting comparisons between Australians, Britons and Americans.
Recent research from Hitwise has found Australian Internet users are more likely to be involved in social networking and informing themselves than taking the wallet for a walk. Meanwhile, in the U.K. and the U.S., online shopping came in above social networking.
During the week ending February 9, 2008, just 5.93% of all online visits by Australians were to shopping sites whereas in the U.S. and Britain that figure rose to 9.54% and 9.61 percent respectively.
Instead of shopping, it would seem Australians prefer to socialize, with MySpace and Facebook being the fourth and seventh most popular websites in the country. Eight percent of all online visits by Australians are spent on a social networking site, almost double the U.S. figure of 3.97% and higher than the U.K.’s 4.63%.
Tags: America, Australia, education, media, online shopping, social networking, United Kingdom
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.