Are consumers ready for prime time online?

Since the dawn of the television age, consumers have plopped onto the couch and tuned in to their favorite shows. So far, the switch from watching those shows online has been slow, but a new report from Jupiter Research indicates that consumers may finally be ready to move online - if the product and the experience are good enough.

by Kristina Knight

According to the report only about 10% of the US adult population has watched a full-length television episode online in the past year. However researchers estimate that number could jump to 15% if the overall experience turns social. The report indicates that users would tune in online if they could share the experience with friends - sending 30-second clips, or a funny screen-capture.

Users also want better access. Rather than only keeping one episode live, users want the ability to access show archives; nearly 33% of those surveyed said being able to view any episode online increase their online viewing.

According to Jupiter, online video advertising will exceed $2 billion in 2012; in 2007, video ads brought in $554 million. For the most part television episodes feature pre- or post-roll ads which are adopted from television commercials. Creating a different type of ad form or creating online-only ad campaigns could drive the revenue numbers even higher.

Tags: internet television, online video, video clips

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I love watching full-length TV episodes on my computer. It's been particularly nice during the writers strike. There are literally hundreds of classic and current shows available and thousands of episodes. Check out my blog for links to all the major sites: http://tubestream.blogspot.com

Posted by: Brett on February 8, 2008 14:40