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BizReport : Advertising : February 26, 2008
An ad network for early adopters
Early adopters, those consumers who are among the first to try a new product or service in the technology realm, are a much-wanted demographic for most advertisers. They are even more of wanted commodity if they are also influencers for their family or friend groups. A new advertising network could help target these early adopters.
The Burst Early Adopters Network enables brand marketers in the technology fields to have better access to consumers who are early adopters. Advertisers can sponsor content, utilize rich media ads, including in-banner video and interstitials.
"The Internet is a vast and complex place for media buyers to navigate," said Jarvis Coffin, CEO and co-founder of Burst Media. "With the Burst Early Adopters Network we offer advertisers the ability to reach a very valuable audience with powerful custom advertising solutions and do so without increasing the complexity of the overall campaign management process."
The Early Adopters network includes more than 200 websites and serves up ads to more than 23 million unique users each month.
Advertising networks are a good investment for most advertisers because they can buy ads across a series of different websites with only one purchase. Advertisers can target ads to specific content or pages.
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