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BizReport : February 28, 2008 Archive
February 28, 2008 Archive
Advertising | February 28, 2008
DoubleClick brings HD to video ads
Advertisers can now create and deliver rich media video ads in high definition to further captivate audiences, thanks to DoubleClick’s latest feature. >>
Search Marketing | February 28, 2008
Overall Yellow Pages use growing
Yellow Pages directory references rose in 2007, mostly due to increased online activity, found a recent usage report. >>
Internet | February 28, 2008
Video: Ten truths Google used to conquer the internet
Google developed ten key truths about the internet and the way businesses would view it. These realisations were central to the company’s meteoric rise and conquering of the internet, transforming it to the internet we know today. In these two shows, you'll find out what these ten truths are. >>
Video: How to get people to buy
In this show, Amazon bestseller and UK communication guru Andy Bounds reveals two proven ways that will get your message across to other people. >>
Blogs & Content | February 28, 2008
Web 2.0 used by half of enterprises - does it pay off?
That is the question asked by researchers in a new report which found 54% of enterprises and more than 70% of companies with fewer than 500 employees are using blogs, RSS feeds, social marketing and online video to reach out to consumers. >>
Blogs & Content | February 28, 2008
Hearst taps Yahoo! Buzz for content distribution
Content publishers can chalk up a coup for Yahoo. Hearst Magazines Digital Media have tapped into Yahoo! Buzz, a content distribution hub, to serve up their magazine content to users on the web. The Buzz platform allows users to choose what content is the most buzzworthy. >>
Trends & Ideas | February 28, 2008
Hitflip, Oridian form ad swap
A new partnership between Hitflip, the largest DVD and CD exchange in Europe, and Oridian, an international advertising network, could serve up millions of ads to an in-market consumer group. The partnership could drive more traffic to publishers and media the world over. >>
Research | February 28, 2008
U.K. travel websites fail disabled users
A large proportion of online users in the U.K. aren’t being catered for by travel websites, according to new research commissioned by Travolution magazine. >>
Latest Headlines
- Time-shifting technology threatens commercials
- Will consumers unplug TV services for online video?
- Krillion: Shoppers spend 30% of time researching buys
- New blinkx offering matches text to video
- Format Dynamics Prints Up Online Ads
- Take my PDA but leave me the chocolate
- Quantcast: Demographic search tool beta launch
- Trendsetters targeted by new ad network
Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.