BizReport : February 27, 2008 Archive

February 27, 2008 Archive

Advertising | February 27, 2008

CitySearch, Marchex enter content, advertising partnership

A new content and advertising partnership between IAC's CitySearch and Marchex, a local online ad company, could open up new consumers to both platform. The partnership will distribute CitySearch's content and ads to a new user base and will offer Marchex new content for its network. >>

Advertising | February 27, 2008

WeeWorld allows teens to choose their ads

Teens are an increasingly important demographic for advertisers to consider. According to some reports, teens are some of the greatest influencers, helping parents choose everything from cars to computers. One website allows teens to choose their own advertising, so that the ads displayed on their social networking pages are a reflection of their likes. >>

Ecommerce | February 27, 2008

Online shoppers still want privacy

More shoppers continue to log on to the World Wide Web, but many are still leery of giving out too much information. According to a recent Pew Internet and American Life Project report privacy issues are still a huge stumbling block for American online shoppers. >>

Research | February 27, 2008

Visits to magazine websites on the rise

Earlier this month, Magazine Publishers of America (MPA) released data that showed overall traffic to magazine websites grew at over three times that of the rate of growth for overall U.S. Internet traffic. >>

Search Marketing | February 27, 2008

Google beta spends advertisers' budgets

Google has selected various advertisers to participate in a beta for a new AdWords feature that will ensure daily ad budgets are spent. >>

Research | February 27, 2008

Forrester foresees future of music

Could the end of music as we know it be nigh? Forrester Research thinks so. >>