BizReport : February 25, 2008 Archive

February 25, 2008 Archive

Advertising | February 25, 2008

Microsoft advances ad campaign measurement

Microsoft has announced a new approach to measuring ad effectiveness while giving marketers a more in-depth look at consumer behavior at various stages of interaction. >>

Social Marketing | February 25, 2008

Australians socialize, Americans shop

An international study into the habits of Internet users has thrown up some interesting comparisons between Australians, Britons and Americans. >>

E-commerce | February 25, 2008

British shoppers splash out online

If British shoppers didn’t get what they wanted for Christmas they more than likely joined the online masses who contributed to the growth in Internet sales during January. >>

Search Marketing | February 25, 2008

Search shows early rebound in January

Never far from the headlines, paid search has seen a small decline in recent months, however, that decline appears to be over. At least for now. According to the latest search metrix from comScore, paid search showed a slight increase for the month of January. >>

Advertising | February 25, 2008

Which newspapers are the best investment?

Several studies have shown that the newspaper demographic, both online and offline readers, are many times more educated and have higher earning power. This makes the newspaper reading demographic a good demographic for most marketers, but which newspapers will serve up the greatest return on investment? >>

Research | February 25, 2008

German media attract international visitors

Advertisers may be a bigger bump from consumers that they originally thought by advertising with traditional German media websites. comScore researchers found that more than 30% of the visitors to these websites were international. >>