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BizReport : February 22, 2008 Archive
February 22, 2008 Archive
Research | February 22, 2008
Online newspaper readership is beginning to change
Newspaper revenue may still be showing a decline but according to a recent Scarborough Research report, online newspaper readership is growing. The report found that declines in print readership are being offset by increases in online readership. Newspaper website readership has shown a 14% increase from 2005 to 2007. >>
Research | February 22, 2008
Report: Affluent African-Americans have 45% of buying power
By 2012, buying power in the African-American demographic will reach more than $1.1 trillion; nearly half of that buying power (45%) will be place within the Affluent African-American segment. The study goes on to indicate that currently African-American's buying power is $892 billion. >>
Advertising | February 22, 2008
Ad network offers parental targeting
It isn't just Hollywood that is baby crazy. Seems that a large portion of the public, in general, is interested in becoming parents and a new ad network offers advertisers access to this growing segment of the population. Babunga.com, recently bought out by the Nikelodeon/MTVN Kids and Family Group, offers a pregnancy-focused group of parenting websites for consumers. >>
Latest Headlines
- U.S.: 41 billion online videos watched in May
- Accenture: Execs have tech, need talent to make sense of data
- Study: More people working on home To-Dos from work
- Study: Mobile users will wait
- SendGrid launches email service
- IAB UK: Fashion retailers perform best in mobile marketing
- Mobile offers, coupons big draw for Dads
- Cardiff University beats prestigious Oxford in online presence stakes
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