BizReport : February 19, 2008 Archive

February 19, 2008 Archive

Email Marketing | February 19, 2008

Can the iPhone increase email marketing ROI?

The iPhone has certainly changed how consumers look at the mobile Internet and at their communication in general. But can it also change how email marketers plan and execute that next campaign? It likely should according to a recent study from Marketing Sherpa. >>

Research | February 19, 2008

Shoppers offline purchases are driven by online research

It appears that even more shoppers are using online retailers to search for specific products but they aren't buying those products online. A recent report from ShopLocal indicates that online shopping, for some, is simply research. >>

Mobile Marketing | February 19, 2008

M:Metrics: Mobile gamers are playing old games

Millions of users are playing mobile games but according to a recent M:Metrics report, they aren't downloading new games. The report notes that while more than 98 million users are playing mobile games, most are playing games native to their mobile phone, indicating a huge upsurge of possibility for downloaded mobile games. >>

Search Marketing | February 19, 2008

Google serves up video ads with search results

As part of Google’s Universal Search development, they have begun testing video ads to add to the current mix of text and image links served up with search results. >>

Research | February 19, 2008

British shoppers frustrated with offline shopping experiences

Limited stock, crowded stores and poor customer service are driving more and more British shoppers away from the High Street stores and online, according to recent research by Accenture. >>

Advertising | February 19, 2008

GoFish ad network targets kids and teens

Each month, millions of Internet users aged 6 to 17 years old go online in the U.S. and GoFish has recently launched a vertical distribution ad network to better enable advertisers to reach them. >>