BizReport : February 15, 2008 Archive

February 15, 2008 Archive

Email Marketing | February 15, 2008

Habeas: Spam increased 100% in 2007

Spammers haven't forgotten how email works. Despite several companies who now offer email authentication and certification services, spammers and phishers are finding new ways to get information from consumers around the world. >>

Advertising | February 15, 2008

DMA: Auto retailers benefit from direct marketing

It isn't print ads and it isn't the internet. According to a recent Direct Marketing Association (DMA) report, auto retailers benefited most from direct marketing efforts in 2007. According to the report, retailers spent $7.3 billion on direct marketing efforts and saw revenue from that spend reach more than $243 billion. >>

Mobile Marketing | February 15, 2008

Mobile is growing to "always on" functionality

Not only is the mobile Internet growing, mobile users are increasingly turning to "always on" functionality. This is good news for mobile marketers who should be able to platform this always on phenomena to increase mobile revenue. >>