BizReport : February 10, 2008 - February 16, 2008 Archive

February 10, 2008 - February 16, 2008 Archive

Email Marketing | February 15, 2008

Habeas: Spam increased 100% in 2007

Spammers haven't forgotten how email works. Despite several companies who now offer email authentication and certification services, spammers and phishers are finding new ways to get information from consumers around the world. >>

Advertising | February 15, 2008

DMA: Auto retailers benefit from direct marketing

It isn't print ads and it isn't the internet. According to a recent Direct Marketing Association (DMA) report, auto retailers benefited most from direct marketing efforts in 2007. According to the report, retailers spent $7.3 billion on direct marketing efforts and saw revenue from that spend reach more than $243 billion. >>

Mobile Marketing | February 15, 2008

Mobile is growing to "always on" functionality

Not only is the mobile Internet growing, mobile users are increasingly turning to "always on" functionality. This is good news for mobile marketers who should be able to platform this always on phenomena to increase mobile revenue. >>

Mobile Marketing | February 14, 2008

UK mobile carriers join up to target users

There is a new collaboration making waves with UK mobile carriers and users. The Global System for Mobile Association (GSMA) has announced a group effort between Vodafone Group, Telefonica 02 Europe, T-Mobile International, FT-Orange Group and 3, all European mobile carriers, to better target mobile users. >>

E-commerce | February 14, 2008

Nielsen: 85% of consumers shopped online in 2007

Over the past two years, online shopping has seen a 40% surge in growth. According to a recent Nielsen Online report, more than 80% of online consumers shopped online in 2007, bringing total use over the past two years to the 40% growth mark. >>

Mobile Marketing | February 14, 2008

Bebo, Intercasting partner for mobile-social platform

Mobile users have a new platform to upload and share the content they create. Which means advertisers also have another chance to reach out to consumers through a social marketplace. Using the AnthemT platform, Bebo's users now have access to Intercasting's mobile social realm. >>

Mobile Marketing | February 13, 2008

Nokia launches a mobile ad network

Mobile phone developer Nokia has launched a premium advertising network. The Nokia Media Network includes mobile publishers like AccuWeather, Reuters and Hearst signed on to provide content for mobile users. >>

Search Marketing | February 13, 2008

Study: Some click-through rates may be distorted

Every click may not be created equally. According to a recent Starcom USA study, some so-called "heavy clickers" are distorting the click through rates that companies are receiving. Researchers from Starcom USA, Tacoda and comScore found that heavy clickers account for half of the click-throughs for display ads. >>

Email Marketing | February 13, 2008

Managing brand through email authentication

If you're keeping an eye on brand stability through social metrics, it is a good start. But marketers should also note how their brand is faring through email, which is why many brand marketers are now authenticating or certifying their email messages. >>

Advertising | February 13, 2008

Yahoo buys leading online video platform

In the midst of Microsoft's buy-out bid, Yahoo has today announced their acquisition of a leading online video platform enabling them to offer enhanced video and online advertising experiences. >>

Advertising | February 13, 2008

Guardian switches U.S. ad inventory to Reuters

A British newspaper that currently uses the Valueclick network for its U.S. online ad inventory is due to switch in an attempt to grab more of the U.S. market. >>

Research | February 12, 2008

What do consumers want from a website?

With more eyeballs than ever trained on the Internet, website owners need to ensure they’re giving consumers the experience they’re after. Forrester Research recently released findings from a recent survey which asked consumers what they expect on a website. >>

Advertising | February 12, 2008

New Platform Measures The Brain to Test Ad Engagement

There is a new metric to consider when finalizing your next advertising campaign: the brain metric. The platform at NeuroFocus, a research firm, analyzes the brainwaves of participants to determine how these consumers are reacting to the ad. >>

E-commerce | February 12, 2008

The online/in-store answer for etailers

Ecommerce hubs are working hard to improve their websites to increase user engagement and revenue. But the best solution could be as simple as in-store pick-up. Some indicators point to pick-up being the key for future online shopping. >>

Mobile Marketing | February 12, 2008

M:Metrics: China is the largest mobile market

Mobile may have gotten it's start in the US and Europe, but the Asian markets are quickly catching on. According to a recent M:Metrics study, China is now the world's largest mobile market! >>

E-commerce | February 11, 2008

Etailers, consumers want more than product information

Today's online shopper, much like their offline counterparts, aren't loyal to a particular store. Instead, they are loyal to brands. But this isn't the only change coming for etailers. According to ecommerce consulting firm Optaros, consumers want more than product information, good prices and great products. >>

Domain Names | February 11, 2008

What price the letter “s”?

Over a million dollars if you consider the price paid by a travel community website for the plural of their existing domain name. >>

Research | February 11, 2008

Rapt, Publicis Groupe partner for analysis

Online marketers can expect to see improved transparency in their ad campaigns thanks to a partnership between Rapt, an advertising analysis firm, and Publicis Groupe Media. Publicis will incorporate Rapt's yield management platform to compare inventory and pricing strategies across the online marketplace. >>

Research | February 11, 2008

Who is logging on to career websites?

Advertising to in-market consumers is a great way to increase the ROI of any campaign. But where do you find in-market consumers? One place is career websites, because consumers looking for jobs are also seeking items to improve their lives. >>

Internet | February 10, 2008

Yahoo tells Microsoft $44.6 billion not enough

Reports are circulating of a letter from Yahoo, to be made public on Monday, rejecting Microsoft’s buy-out bid of $31 a share. Why? It would appear they're hanging out for more money. >>

Research | February 10, 2008

Billions of online videos watched last December

The number of videos watched online in the U.S. rose to the highest number ever recorded during December 2007, according to recently released comScore figures. >>