BizReport : February 7, 2008 Archive

February 7, 2008 Archive

Advertising | February 07, 2008

AOL enhances online ad arsenal

While all eyes were diverted by ‘Micro-hoo’ headlines, AOL has quietly been doing some major wheeling and dealing of its own. >>

Advertising | February 07, 2008

Russia's Internet ad market flourishes

Eyes are turning towards Russia as reports surface that the country’s Internet advertising market almost doubled in 2007. >>

Advertising | February 07, 2008

Targeted ad network for local newspapers debuts

Newspapers have another alternative to sagging online classified sales. MediaSpace Solutions is an online ad network, offering newspapers access behaviorally, demographically and geographically targeted display ads. >>

Advertising | February 07, 2008

Target at-home chefs with kitchen-based ad network

The number of foodies, consumers very interested in gourmet foods, recipes, wines and the food industry, around the world grows every day. However, finding the right foodie at the right time can prove tough for many advertisers. Enter a new ad network which targets foodies where they live: online recipe and cooking websites. >>

Mobile Marketing | February 07, 2008

An ad platform specific to the iPhone

The Apple iPhone is changing a lot of things about connectivity. With the ability to surf the web, store photos, instant message and talk with one device, users have switched at high rates. Now advertisers have another reason to switch to iPhone services: an ad platform that is specific to iPhones. >>

Advertising | February 07, 2008

Microsoft demonstrates future of advertising

There was plenty to see at Microsoft’s latest Demo-Fest where cutting-edge technologies being developed at the company’s adCenter Labs were showcased. >>