BizReport : February 5, 2008 Archive

February 5, 2008 Archive

Research | February 05, 2008

Viewing television content online rises in popularity

Twelve months ago just 25 percent of U.S. Internet users said they had watched a favorite television show online. Solutions Research Group’s latest study has found that figure to have risen significantly. >>

Blogs & Content | February 05, 2008

Super Bowl ads 'blog buzz' measured

Just about every ad metric available was deployed for the Super Bowl, even bloggers and the buzz they created didn’t escape measurement. >>

Research | February 05, 2008

Podcasting: A word in their ear

A new report from eMarketer analyzes the current and future podcasting audience in the U.S., and discovers that the numbers are sufficient enough to make marketers sit up and take notice. >>

Research | February 05, 2008

Report: Millenials aren't so different from Silver Surfers

If you think targeting the millennial generation is completely different from targeting the Silver Surfer generation, think again. A recent study from University College London's Ciber Project indicates that there are fewer differences between Millenials and Silver Surfers than originally thought. >>

E-commerce | February 05, 2008

Forrester: online shopping growth to slow

Consumers love shopping - whether in store or online. However, according to a recent Forrester Research study, online shopping growth is beginning to slow. Don't worry, though, etailers, plenty of shoppers will still be logging on. >>

Email Marketing | February 05, 2008

AOTA: Email authentication has reached tipping point

According to a recent report from the Authentication and Online Trust Association (AOTA) more than half of email marketers are using authentication or certification programs to ensure that consumers know the messages are real. Chances are as an email marketer you have at least heard of authenticating your mail messages, but are you actually engaged in authentication? If not, why? >>