BizReport : February 3, 2008 - February 9, 2008 Archive

February 3, 2008 - February 9, 2008 Archive

Social Marketing | February 08, 2008

Persuasion and conversation key to surviving recession

If a recession is around the corner it will be social media and associated applications that keep consumers in the marketing loop, according to a recent report from Forrester Research. >>

Research | February 08, 2008

comScore: Post-game ad-watching analysis

A comScore survey of U.S. Internet users who watched the Super Bowl shows that the Internet now plays a big part on game day. >>

Law & Regulation | February 08, 2008

IAB lead gen best practice document released

In response to FTC scrutiny and industry feedback, the Interactive Advertising Bureau’s Lead Generation Committee today announced the release of new best practice guidelines for advertisers and publishers. >>

Search Marketing | February 08, 2008

Googles search percentage remains strong

At more than 65% of searches originated from the Google engine, it appears that there is not stopping the search giant. The latest numbers from online metrics firm Hitwise show Google firmly in the search driver's seat with 66% of search queries. >>

Advertising | February 08, 2008

Survey: Gamers will watch video ads for free games

Chalk up another advertising resource for online video: this time from the gaming section. Recently RealNetwork's RealGames division surveyed 1500 casual gamers and found that 90% were willing to watch a video ad in exchange for free game playing. >>

Viral Marketing | February 08, 2008

Are consumers ready for prime time online?

Since the dawn of the television age, consumers have plopped onto the couch and tuned in to their favorite shows. So far, the switch from watching those shows online has been slow, but a new report from Jupiter Research indicates that consumers may finally be ready to move online - if the product and the experience are good enough. >>

Advertising | February 07, 2008

AOL enhances online ad arsenal

While all eyes were diverted by ‘Micro-hoo’ headlines, AOL has quietly been doing some major wheeling and dealing of its own. >>

Advertising | February 07, 2008

Russia's Internet ad market flourishes

Eyes are turning towards Russia as reports surface that the country’s Internet advertising market almost doubled in 2007. >>

Advertising | February 07, 2008

Targeted ad network for local newspapers debuts

Newspapers have another alternative to sagging online classified sales. MediaSpace Solutions is an online ad network, offering newspapers access behaviorally, demographically and geographically targeted display ads. >>

Advertising | February 07, 2008

Target at-home chefs with kitchen-based ad network

The number of foodies, consumers very interested in gourmet foods, recipes, wines and the food industry, around the world grows every day. However, finding the right foodie at the right time can prove tough for many advertisers. Enter a new ad network which targets foodies where they live: online recipe and cooking websites. >>

Mobile Marketing | February 07, 2008

An ad platform specific to the iPhone

The Apple iPhone is changing a lot of things about connectivity. With the ability to surf the web, store photos, instant message and talk with one device, users have switched at high rates. Now advertisers have another reason to switch to iPhone services: an ad platform that is specific to iPhones. >>

Advertising | February 07, 2008

Microsoft demonstrates future of advertising

There was plenty to see at Microsoft’s latest Demo-Fest where cutting-edge technologies being developed at the company’s adCenter Labs were showcased. >>

Advertising | February 06, 2008

Travel Ad Network expands to Canada, UK

Online publishers may get a boost from vertical advertising network, Travel Ad Network (TAN), with its expansion into Canada and the UK. TAN allows access to online travel ad inventory; the company launched in the US in 2003. >>

Mobile Marketing | February 06, 2008

HOVR, TIL partner for mobile gaming deal

A deal between HOVR, a ad-supported mobile content and gaming service, and Times Internet Limited (TIL), part of India's The Times Group, could change the way ads are delivered to mobile gamers. GameZone offers free mobile gaming to Indian consumers through an ad-supported platform. >>

Research | February 06, 2008

comScore: Yahoo accounts for 19% of display ads

Google may be making headlines for search engines and paid search but competitor Yahoo is the tops when it comes to display ads. According to a recent comScore report Yahoo delivered more display ads (nearly 19%) than any other online ad publisher. >>

Research | February 05, 2008

Viewing television content online rises in popularity

Twelve months ago just 25 percent of U.S. Internet users said they had watched a favorite television show online. Solutions Research Group’s latest study has found that figure to have risen significantly. >>

Blogs & Content | February 05, 2008

Super Bowl ads 'blog buzz' measured

Just about every ad metric available was deployed for the Super Bowl, even bloggers and the buzz they created didn’t escape measurement. >>

Research | February 05, 2008

Podcasting: A word in their ear

A new report from eMarketer analyzes the current and future podcasting audience in the U.S., and discovers that the numbers are sufficient enough to make marketers sit up and take notice. >>

Research | February 05, 2008

Report: Millenials aren't so different from Silver Surfers

If you think targeting the millennial generation is completely different from targeting the Silver Surfer generation, think again. A recent study from University College London's Ciber Project indicates that there are fewer differences between Millenials and Silver Surfers than originally thought. >>

E-commerce | February 05, 2008

Forrester: online shopping growth to slow

Consumers love shopping - whether in store or online. However, according to a recent Forrester Research study, online shopping growth is beginning to slow. Don't worry, though, etailers, plenty of shoppers will still be logging on. >>

Email Marketing | February 05, 2008

AOTA: Email authentication has reached tipping point

According to a recent report from the Authentication and Online Trust Association (AOTA) more than half of email marketers are using authentication or certification programs to ensure that consumers know the messages are real. Chances are as an email marketer you have at least heard of authenticating your mail messages, but are you actually engaged in authentication? If not, why? >>

E-commerce | February 04, 2008

E-tailing Group finds 11 exemplary e-tailers

The e-tailing Group has announced their latest list of top-ranked online merchants based on their ability to meet set customer service criteria. >>

Research | February 04, 2008

IMMI: Movie-goers consume more media

Look no farther than the local movie theater to find consumers who read, listen and watch for news. According to a recent Integrated Media Measurement, Inc. (IMMI) report, movie-goers consume more media (television and radio) than non-movie-goers. >>

Search Marketing | February 04, 2008

Click Forensics: Click Fraud up 16%

According to the latest report from Click Forensics, click fraud rose more than 16% in Q4 2007; that is an increase of more than 2% from Q4 2006 and a 0.4% increase of Q3 2007. Fraudulent traffic from botnets increased 15% over Q3 2007. >>

Research | February 04, 2008

Microsoft, Yahoo deal could change the face of the web

Late last week, Microsoft shocked the online world by bidding more than $44.5 billion for Yahoo, the Internet's second-largest search engine. The news has some other Internet properties fighting back and talking about antitrust issues. Before we get to that, let's take a deeper look at what the merge could mean. >>

Research | February 04, 2008

User reviews promote bookings

Online retailers should not shy away from integrating user generated reviews into their websites, as new data from the Hayes & Jarvis / TripAdvisor tie-up demonstrates. >>

Search Marketing | February 04, 2008

comScore's global search engine ranking

A recent comScore ranking of the top 10 global search engines found that it wasn’t Microsoft that came third to the behemoths Google and Yahoo, it was a Chinese-language search engine. >>