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BizReport : February 1, 2008 Archive
February 1, 2008 Archive
Trends & Ideas | February 01, 2008
Is mobile banking the next big trend?
Mobile bankers may think targeting upwardly-mobile consumers or Baby Boomers is the right way to go, but according to a recent Yankee Group report, that is dead wrong. The report suggests that low income users and prepaid users are the best prospects for mobile banking. >>
Research | February 01, 2008
New Hitwise widget offers marketers more data
Marketers may get a boost of information at a faster pace with a new widget offering from Hitwise. The online intelligence service is offering a new widget which offers marketers information from three different resources in the Hitwise platform. >>
Research | February 01, 2008
DMA: Etailers must integrate channels for brand awareness
So, you have a brick-and-mortar store, you have a website and online store and you have a branded microsite on a social network. But, are all of these channels integrated so that consumers are given the same message when they visit each individual hub? >>
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
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