BizReport : February 2008 Archive

February 2008 Archive

Research | February 29, 2008

comScore: UK rankings released

Travel and career websites saw the biggest increases in unique visitors in January, according to comScore’s recently released rankings of the U.K.'s largest and fastest-growing Internet properties and site categories. >>

Viral Marketing | February 29, 2008

Burst deploys in-banner video ads

Online marketers may want to pay special attention to a new offering from Burst Media. Along with rich media firm PointRoll, Burst has rolled out their video advertising channel which also includes the ability to launch video in banners. >>

Research | February 29, 2008

Is this the time to advertise on media sites?

As American's head deeper into this election year more and more consumers are logging on to news and media websites to stay up to date with primaries and election issues. According to a recent Hitwise report, traffic to US news and media sites increased by nearly one quarter during the third week of February. >>

Advertising | February 29, 2008

CheckM8 allows publishers ad control

Allowing online publishers to conceive of and create their own rich media campaigns is becoming a hot ticket for many ad providers. Publishers and marketers like having the control to create and change campaigns immediately. CheckM8's new platform is one of many which will allow online publishers greater control and access to their online campaigns. >>

Search Marketing | February 29, 2008

Yahoo: Minimum bid price changes

The minimum bid price for search ads on Yahoo is changing, according to a recent post on their Search Marketing blog. >>

Advertising | February 29, 2008

Microsoft boosts ad targeting with YaData deal

Microsoft has agreed to acquire an Israeli behavioral targeting and customer segmentation technology firm to improve its online advertising platform. >>

Advertising | February 28, 2008

DoubleClick brings HD to video ads

Advertisers can now create and deliver rich media video ads in high definition to further captivate audiences, thanks to DoubleClick’s latest feature. >>

Search Marketing | February 28, 2008

Overall Yellow Pages use growing

Yellow Pages directory references rose in 2007, mostly due to increased online activity, found a recent usage report. >>

Internet | February 28, 2008

Video: Ten truths Google used to conquer the internet

Google developed ten key truths about the internet and the way businesses would view it. These realisations were central to the company’s meteoric rise and conquering of the internet, transforming it to the internet we know today. In these two shows, you'll find out what these ten truths are. >>

| February 28, 2008

Video: How to get people to buy

In this show, Amazon bestseller and UK communication guru Andy Bounds reveals two proven ways that will get your message across to other people. >>

Blogs & Content | February 28, 2008

Web 2.0 used by half of enterprises - does it pay off?

That is the question asked by researchers in a new report which found 54% of enterprises and more than 70% of companies with fewer than 500 employees are using blogs, RSS feeds, social marketing and online video to reach out to consumers. >>

Blogs & Content | February 28, 2008

Hearst taps Yahoo! Buzz for content distribution

Content publishers can chalk up a coup for Yahoo. Hearst Magazines Digital Media have tapped into Yahoo! Buzz, a content distribution hub, to serve up their magazine content to users on the web. The Buzz platform allows users to choose what content is the most buzzworthy. >>

Trends & Ideas | February 28, 2008

Hitflip, Oridian form ad swap

A new partnership between Hitflip, the largest DVD and CD exchange in Europe, and Oridian, an international advertising network, could serve up millions of ads to an in-market consumer group. The partnership could drive more traffic to publishers and media the world over. >>

Research | February 28, 2008

U.K. travel websites fail disabled users

A large proportion of online users in the U.K. aren’t being catered for by travel websites, according to new research commissioned by Travolution magazine. >>

Advertising | February 27, 2008

CitySearch, Marchex enter content, advertising partnership

A new content and advertising partnership between IAC's CitySearch and Marchex, a local online ad company, could open up new consumers to both platform. The partnership will distribute CitySearch's content and ads to a new user base and will offer Marchex new content for its network. >>

Advertising | February 27, 2008

WeeWorld allows teens to choose their ads

Teens are an increasingly important demographic for advertisers to consider. According to some reports, teens are some of the greatest influencers, helping parents choose everything from cars to computers. One website allows teens to choose their own advertising, so that the ads displayed on their social networking pages are a reflection of their likes. >>

E-commerce | February 27, 2008

Online shoppers still want privacy

More shoppers continue to log on to the World Wide Web, but many are still leery of giving out too much information. According to a recent Pew Internet and American Life Project report privacy issues are still a huge stumbling block for American online shoppers. >>

Research | February 27, 2008

Visits to magazine websites on the rise

Earlier this month, Magazine Publishers of America (MPA) released data that showed overall traffic to magazine websites grew at over three times that of the rate of growth for overall U.S. Internet traffic. >>

Search Marketing | February 27, 2008

Google beta spends advertisers' budgets

Google has selected various advertisers to participate in a beta for a new AdWords feature that will ensure daily ad budgets are spent. >>

Research | February 27, 2008

Forrester foresees future of music

Could the end of music as we know it be nigh? Forrester Research thinks so. >>

Search Marketing | February 26, 2008

Yahoo opens up search platform

Website owners will soon be able to inject more information into their search results, as Yahoo plans to open up its search platform. >>

Research | February 26, 2008

MarkMonitor: Making headway against brandjacking

Brandjackers continue to abuse online brands using an increasing range of tactics, demonstrates brand protection firm MarkMonitor in its latest report. >>

Research | February 26, 2008

Google brand tops British rankings

The Internet giant has overtaken British mega-brands such as the BBC and British Airways to take the top spot in an annual survey of brand reputation in the U.K. >>

Mobile Marketing | February 26, 2008

Kadoink takes widgets mobile

As more consumers use their mobiles to reach their online social networks, to research local eateries or grab a quick coupon before checking out more advertisers are also taking note and logging to the mobile web with their campaigns. So far, however, those campaigns have been limited to local mobile search or mobile social networking. >>

Research | February 26, 2008

Kelsey Group: Interactive ad revenues to reach $147 billion

A new forecast from the Kelsey Group predicts that interactive advertising isn't going to slow down any time soon. >>

Advertising | February 26, 2008

An ad network for early adopters

Early adopters, those consumers who are among the first to try a new product or service in the technology realm, are a much-wanted demographic for most advertisers. They are even more of wanted commodity if they are also influencers for their family or friend groups. A new advertising network could help target these early adopters. >>

Advertising | February 25, 2008

Microsoft advances ad campaign measurement

Microsoft has announced a new approach to measuring ad effectiveness while giving marketers a more in-depth look at consumer behavior at various stages of interaction. >>

Social Marketing | February 25, 2008

Australians socialize, Americans shop

An international study into the habits of Internet users has thrown up some interesting comparisons between Australians, Britons and Americans. >>

E-commerce | February 25, 2008

British shoppers splash out online

If British shoppers didn’t get what they wanted for Christmas they more than likely joined the online masses who contributed to the growth in Internet sales during January. >>

Search Marketing | February 25, 2008

Search shows early rebound in January

Never far from the headlines, paid search has seen a small decline in recent months, however, that decline appears to be over. At least for now. According to the latest search metrix from comScore, paid search showed a slight increase for the month of January. >>

Advertising | February 25, 2008

Which newspapers are the best investment?

Several studies have shown that the newspaper demographic, both online and offline readers, are many times more educated and have higher earning power. This makes the newspaper reading demographic a good demographic for most marketers, but which newspapers will serve up the greatest return on investment? >>

Research | February 25, 2008

German media attract international visitors

Advertisers may be a bigger bump from consumers that they originally thought by advertising with traditional German media websites. comScore researchers found that more than 30% of the visitors to these websites were international. >>

Research | February 22, 2008

Online newspaper readership is beginning to change

Newspaper revenue may still be showing a decline but according to a recent Scarborough Research report, online newspaper readership is growing. The report found that declines in print readership are being offset by increases in online readership. Newspaper website readership has shown a 14% increase from 2005 to 2007. >>

Research | February 22, 2008

Report: Affluent African-Americans have 45% of buying power

By 2012, buying power in the African-American demographic will reach more than $1.1 trillion; nearly half of that buying power (45%) will be place within the Affluent African-American segment. The study goes on to indicate that currently African-American's buying power is $892 billion. >>

Advertising | February 22, 2008

Ad network offers parental targeting

It isn't just Hollywood that is baby crazy. Seems that a large portion of the public, in general, is interested in becoming parents and a new ad network offers advertisers access to this growing segment of the population. Babunga.com, recently bought out by the Nikelodeon/MTVN Kids and Family Group, offers a pregnancy-focused group of parenting websites for consumers. >>

Mobile Marketing | February 21, 2008

Dial Directions connects mobile search with text messaging

Mobile search and local-mobile advertisers just got a helping hand from directory assistance. A new partnership between Dial Directions and Jingle Networks offers turn-by-turn directions to mobile callers via text message. >>

Advertising | February 21, 2008

Advertisers can go green with new ad network

Online marketers have a new way to target consumers interested in living a greener lifestyle. According to company information SustainLane's Green Advertising Network has seen record traffic numbers to their green publishing websites. >>

Advertising | February 21, 2008

Multimedia ad forecast to reach $12.6 billion

New multimedia venues are predicted to have a huge impact over the next four years. By 2012, multimedia platforms in the US alone, are expected to pull in more than $12.5 billion. Broadband ads are expected to account for about half of that amount. >>

E-commerce | February 20, 2008

PowerReviews: Consumers seek 4 reviews before buying

A new study suggests that consumer reviews may be even more important to in-market consumers. Researchers at PowerReviews have found that consumers seek out an average of four consumer reviews prior to buying a product. >>

Research | February 20, 2008

In-Stat: Consumers are only networking their Internet

Consumers are becoming more adept at networking their electronics devices, but that networking is dealing primarily with the Internet. According to a report from In-Stat, consumers are networking their home computers but have not yet begun networking their other devices en masse. >>

Research | February 20, 2008

Consumer confidence is falling

The U.S. is in the middle of an election year so it probably isn't a surprise that consumer confidence is in question or even that confidence has fallen in the past year. It is a surprise, however, how much consumer confidence has fallen in the past 12 months. According to BIGresearch, consumers are only half as confident as in 2007. >>

Email Marketing | February 19, 2008

Can the iPhone increase email marketing ROI?

The iPhone has certainly changed how consumers look at the mobile Internet and at their communication in general. But can it also change how email marketers plan and execute that next campaign? It likely should according to a recent study from Marketing Sherpa. >>

Research | February 19, 2008

Shoppers offline purchases are driven by online research

It appears that even more shoppers are using online retailers to search for specific products but they aren't buying those products online. A recent report from ShopLocal indicates that online shopping, for some, is simply research. >>

Mobile Marketing | February 19, 2008

M:Metrics: Mobile gamers are playing old games

Millions of users are playing mobile games but according to a recent M:Metrics report, they aren't downloading new games. The report notes that while more than 98 million users are playing mobile games, most are playing games native to their mobile phone, indicating a huge upsurge of possibility for downloaded mobile games. >>

Search Marketing | February 19, 2008

Google serves up video ads with search results

As part of Google’s Universal Search development, they have begun testing video ads to add to the current mix of text and image links served up with search results. >>

Research | February 19, 2008

British shoppers frustrated with offline shopping experiences

Limited stock, crowded stores and poor customer service are driving more and more British shoppers away from the High Street stores and online, according to recent research by Accenture. >>

Advertising | February 19, 2008

GoFish ad network targets kids and teens

Each month, millions of Internet users aged 6 to 17 years old go online in the U.S. and GoFish has recently launched a vertical distribution ad network to better enable advertisers to reach them. >>

Advertising | February 18, 2008

Big-4 Publishers launch online ad network

Four big-time publishers aren't giving up the ad wars without a fight. Gannett Company, Hearst Corporation, Tribune Company and the New York Times Company have formed their own advertising network called quadrantONE. >>

E-commerce | February 18, 2008

Survey: Online shoppers want better integration

Integrating online and offline aspects of your retail store is an increasingly important aspect of business. According to a recent survey from Sterling Commerce, online and offline shoppers from high-income brackets and who are students, are more likely to buy from hubs that offer integrated options. >>

Viral Marketing | February 18, 2008

Viewers spend 800+ minutes/month with online video

There are three distinct viewer groups for online video according to a recent comScore and Media Contacts study and all three segments are specific behavioral profiles. >>

Email Marketing | February 15, 2008

Habeas: Spam increased 100% in 2007

Spammers haven't forgotten how email works. Despite several companies who now offer email authentication and certification services, spammers and phishers are finding new ways to get information from consumers around the world. >>

Advertising | February 15, 2008

DMA: Auto retailers benefit from direct marketing

It isn't print ads and it isn't the internet. According to a recent Direct Marketing Association (DMA) report, auto retailers benefited most from direct marketing efforts in 2007. According to the report, retailers spent $7.3 billion on direct marketing efforts and saw revenue from that spend reach more than $243 billion. >>

Mobile Marketing | February 15, 2008

Mobile is growing to "always on" functionality

Not only is the mobile Internet growing, mobile users are increasingly turning to "always on" functionality. This is good news for mobile marketers who should be able to platform this always on phenomena to increase mobile revenue. >>

Mobile Marketing | February 14, 2008

UK mobile carriers join up to target users

There is a new collaboration making waves with UK mobile carriers and users. The Global System for Mobile Association (GSMA) has announced a group effort between Vodafone Group, Telefonica 02 Europe, T-Mobile International, FT-Orange Group and 3, all European mobile carriers, to better target mobile users. >>

E-commerce | February 14, 2008

Nielsen: 85% of consumers shopped online in 2007

Over the past two years, online shopping has seen a 40% surge in growth. According to a recent Nielsen Online report, more than 80% of online consumers shopped online in 2007, bringing total use over the past two years to the 40% growth mark. >>

Mobile Marketing | February 14, 2008

Bebo, Intercasting partner for mobile-social platform

Mobile users have a new platform to upload and share the content they create. Which means advertisers also have another chance to reach out to consumers through a social marketplace. Using the AnthemT platform, Bebo's users now have access to Intercasting's mobile social realm. >>

Mobile Marketing | February 13, 2008

Nokia launches a mobile ad network

Mobile phone developer Nokia has launched a premium advertising network. The Nokia Media Network includes mobile publishers like AccuWeather, Reuters and Hearst signed on to provide content for mobile users. >>

Search Marketing | February 13, 2008

Study: Some click-through rates may be distorted

Every click may not be created equally. According to a recent Starcom USA study, some so-called "heavy clickers" are distorting the click through rates that companies are receiving. Researchers from Starcom USA, Tacoda and comScore found that heavy clickers account for half of the click-throughs for display ads. >>

Email Marketing | February 13, 2008

Managing brand through email authentication

If you're keeping an eye on brand stability through social metrics, it is a good start. But marketers should also note how their brand is faring through email, which is why many brand marketers are now authenticating or certifying their email messages. >>

Advertising | February 13, 2008

Yahoo buys leading online video platform

In the midst of Microsoft's buy-out bid, Yahoo has today announced their acquisition of a leading online video platform enabling them to offer enhanced video and online advertising experiences. >>

Advertising | February 13, 2008

Guardian switches U.S. ad inventory to Reuters

A British newspaper that currently uses the Valueclick network for its U.S. online ad inventory is due to switch in an attempt to grab more of the U.S. market. >>

Research | February 12, 2008

What do consumers want from a website?

With more eyeballs than ever trained on the Internet, website owners need to ensure they’re giving consumers the experience they’re after. Forrester Research recently released findings from a recent survey which asked consumers what they expect on a website. >>

Advertising | February 12, 2008

New Platform Measures The Brain to Test Ad Engagement

There is a new metric to consider when finalizing your next advertising campaign: the brain metric. The platform at NeuroFocus, a research firm, analyzes the brainwaves of participants to determine how these consumers are reacting to the ad. >>

E-commerce | February 12, 2008

The online/in-store answer for etailers

Ecommerce hubs are working hard to improve their websites to increase user engagement and revenue. But the best solution could be as simple as in-store pick-up. Some indicators point to pick-up being the key for future online shopping. >>

Mobile Marketing | February 12, 2008

M:Metrics: China is the largest mobile market

Mobile may have gotten it's start in the US and Europe, but the Asian markets are quickly catching on. According to a recent M:Metrics study, China is now the world's largest mobile market! >>

E-commerce | February 11, 2008

Etailers, consumers want more than product information

Today's online shopper, much like their offline counterparts, aren't loyal to a particular store. Instead, they are loyal to brands. But this isn't the only change coming for etailers. According to ecommerce consulting firm Optaros, consumers want more than product information, good prices and great products. >>

Domain Names | February 11, 2008

What price the letter “s”?

Over a million dollars if you consider the price paid by a travel community website for the plural of their existing domain name. >>

Research | February 11, 2008

Rapt, Publicis Groupe partner for analysis

Online marketers can expect to see improved transparency in their ad campaigns thanks to a partnership between Rapt, an advertising analysis firm, and Publicis Groupe Media. Publicis will incorporate Rapt's yield management platform to compare inventory and pricing strategies across the online marketplace. >>

Research | February 11, 2008

Who is logging on to career websites?

Advertising to in-market consumers is a great way to increase the ROI of any campaign. But where do you find in-market consumers? One place is career websites, because consumers looking for jobs are also seeking items to improve their lives. >>

Internet | February 10, 2008

Yahoo tells Microsoft $44.6 billion not enough

Reports are circulating of a letter from Yahoo, to be made public on Monday, rejecting Microsoft’s buy-out bid of $31 a share. Why? It would appear they're hanging out for more money. >>

Research | February 10, 2008

Billions of online videos watched last December

The number of videos watched online in the U.S. rose to the highest number ever recorded during December 2007, according to recently released comScore figures. >>

Social Marketing | February 08, 2008

Persuasion and conversation key to surviving recession

If a recession is around the corner it will be social media and associated applications that keep consumers in the marketing loop, according to a recent report from Forrester Research. >>

Research | February 08, 2008

comScore: Post-game ad-watching analysis

A comScore survey of U.S. Internet users who watched the Super Bowl shows that the Internet now plays a big part on game day. >>

Law & Regulation | February 08, 2008

IAB lead gen best practice document released

In response to FTC scrutiny and industry feedback, the Interactive Advertising Bureau’s Lead Generation Committee today announced the release of new best practice guidelines for advertisers and publishers. >>

Search Marketing | February 08, 2008

Googles search percentage remains strong

At more than 65% of searches originated from the Google engine, it appears that there is not stopping the search giant. The latest numbers from online metrics firm Hitwise show Google firmly in the search driver's seat with 66% of search queries. >>

Advertising | February 08, 2008

Survey: Gamers will watch video ads for free games

Chalk up another advertising resource for online video: this time from the gaming section. Recently RealNetwork's RealGames division surveyed 1500 casual gamers and found that 90% were willing to watch a video ad in exchange for free game playing. >>

Viral Marketing | February 08, 2008

Are consumers ready for prime time online?

Since the dawn of the television age, consumers have plopped onto the couch and tuned in to their favorite shows. So far, the switch from watching those shows online has been slow, but a new report from Jupiter Research indicates that consumers may finally be ready to move online - if the product and the experience are good enough. >>

Advertising | February 07, 2008

AOL enhances online ad arsenal

While all eyes were diverted by ‘Micro-hoo’ headlines, AOL has quietly been doing some major wheeling and dealing of its own. >>

Advertising | February 07, 2008

Russia's Internet ad market flourishes

Eyes are turning towards Russia as reports surface that the country’s Internet advertising market almost doubled in 2007. >>

Advertising | February 07, 2008

Targeted ad network for local newspapers debuts

Newspapers have another alternative to sagging online classified sales. MediaSpace Solutions is an online ad network, offering newspapers access behaviorally, demographically and geographically targeted display ads. >>

Advertising | February 07, 2008

Target at-home chefs with kitchen-based ad network

The number of foodies, consumers very interested in gourmet foods, recipes, wines and the food industry, around the world grows every day. However, finding the right foodie at the right time can prove tough for many advertisers. Enter a new ad network which targets foodies where they live: online recipe and cooking websites. >>

Mobile Marketing | February 07, 2008

An ad platform specific to the iPhone

The Apple iPhone is changing a lot of things about connectivity. With the ability to surf the web, store photos, instant message and talk with one device, users have switched at high rates. Now advertisers have another reason to switch to iPhone services: an ad platform that is specific to iPhones. >>

Advertising | February 07, 2008

Microsoft demonstrates future of advertising

There was plenty to see at Microsoft’s latest Demo-Fest where cutting-edge technologies being developed at the company’s adCenter Labs were showcased. >>

Advertising | February 06, 2008

Travel Ad Network expands to Canada, UK

Online publishers may get a boost from vertical advertising network, Travel Ad Network (TAN), with its expansion into Canada and the UK. TAN allows access to online travel ad inventory; the company launched in the US in 2003. >>

Mobile Marketing | February 06, 2008

HOVR, TIL partner for mobile gaming deal

A deal between HOVR, a ad-supported mobile content and gaming service, and Times Internet Limited (TIL), part of India's The Times Group, could change the way ads are delivered to mobile gamers. GameZone offers free mobile gaming to Indian consumers through an ad-supported platform. >>

Research | February 06, 2008

comScore: Yahoo accounts for 19% of display ads

Google may be making headlines for search engines and paid search but competitor Yahoo is the tops when it comes to display ads. According to a recent comScore report Yahoo delivered more display ads (nearly 19%) than any other online ad publisher. >>

Research | February 05, 2008

Viewing television content online rises in popularity

Twelve months ago just 25 percent of U.S. Internet users said they had watched a favorite television show online. Solutions Research Group’s latest study has found that figure to have risen significantly. >>

Blogs & Content | February 05, 2008

Super Bowl ads 'blog buzz' measured

Just about every ad metric available was deployed for the Super Bowl, even bloggers and the buzz they created didn’t escape measurement. >>

Research | February 05, 2008

Podcasting: A word in their ear

A new report from eMarketer analyzes the current and future podcasting audience in the U.S., and discovers that the numbers are sufficient enough to make marketers sit up and take notice. >>

Research | February 05, 2008

Report: Millenials aren't so different from Silver Surfers

If you think targeting the millennial generation is completely different from targeting the Silver Surfer generation, think again. A recent study from University College London's Ciber Project indicates that there are fewer differences between Millenials and Silver Surfers than originally thought. >>

E-commerce | February 05, 2008

Forrester: online shopping growth to slow

Consumers love shopping - whether in store or online. However, according to a recent Forrester Research study, online shopping growth is beginning to slow. Don't worry, though, etailers, plenty of shoppers will still be logging on. >>

Email Marketing | February 05, 2008

AOTA: Email authentication has reached tipping point

According to a recent report from the Authentication and Online Trust Association (AOTA) more than half of email marketers are using authentication or certification programs to ensure that consumers know the messages are real. Chances are as an email marketer you have at least heard of authenticating your mail messages, but are you actually engaged in authentication? If not, why? >>

E-commerce | February 04, 2008

E-tailing Group finds 11 exemplary e-tailers

The e-tailing Group has announced their latest list of top-ranked online merchants based on their ability to meet set customer service criteria. >>

Research | February 04, 2008

IMMI: Movie-goers consume more media

Look no farther than the local movie theater to find consumers who read, listen and watch for news. According to a recent Integrated Media Measurement, Inc. (IMMI) report, movie-goers consume more media (television and radio) than non-movie-goers. >>

Search Marketing | February 04, 2008

Click Forensics: Click Fraud up 16%

According to the latest report from Click Forensics, click fraud rose more than 16% in Q4 2007; that is an increase of more than 2% from Q4 2006 and a 0.4% increase of Q3 2007. Fraudulent traffic from botnets increased 15% over Q3 2007. >>

Research | February 04, 2008

Microsoft, Yahoo deal could change the face of the web

Late last week, Microsoft shocked the online world by bidding more than $44.5 billion for Yahoo, the Internet's second-largest search engine. The news has some other Internet properties fighting back and talking about antitrust issues. Before we get to that, let's take a deeper look at what the merge could mean. >>

Research | February 04, 2008

User reviews promote bookings

Online retailers should not shy away from integrating user generated reviews into their websites, as new data from the Hayes & Jarvis / TripAdvisor tie-up demonstrates. >>

Search Marketing | February 04, 2008

comScore's global search engine ranking

A recent comScore ranking of the top 10 global search engines found that it wasn’t Microsoft that came third to the behemoths Google and Yahoo, it was a Chinese-language search engine. >>

Trends & Ideas | February 01, 2008

Is mobile banking the next big trend?

Mobile bankers may think targeting upwardly-mobile consumers or Baby Boomers is the right way to go, but according to a recent Yankee Group report, that is dead wrong. The report suggests that low income users and prepaid users are the best prospects for mobile banking. >>

Research | February 01, 2008

New Hitwise widget offers marketers more data

Marketers may get a boost of information at a faster pace with a new widget offering from Hitwise. The online intelligence service is offering a new widget which offers marketers information from three different resources in the Hitwise platform. >>

Research | February 01, 2008

DMA: Etailers must integrate channels for brand awareness

So, you have a brick-and-mortar store, you have a website and online store and you have a branded microsite on a social network. But, are all of these channels integrated so that consumers are given the same message when they visit each individual hub? >>