UK media websites attract worldwide visitors

Are you trying to reach a global audience? Are you looking for websites that attract global audiences? According to a new report from comScore, traditional media websites in the UK could be the answer.

by Kristina Knight

Researchers from comScore found that traditional media (newspaper, television and radio) websites attract more users from outside the UK than from a domestic audience.

BBC websites attracted more than 18 million domestic (UK) users while attracting more than 45 million international users. Guardian Media Group, which includes also draws more than half of their users from outside the UK. According to the report 3.6 million users are in the UK while 8.3 million (56%) are from outside the UK.

"U.K. media companies have been able to acquire significant international audiences by leveraging their brands online,” said Bob Ivins, EVP of European Markets for comScore. “The Internet is a truly global medium, allowing consumers to easily access content from anywhere in the world. It is critical that publishers and advertisers understand their global franchise – not just their U.K. audiences.”

Because these UK media companies have leveraged their brands onto the worldwide scene, the sites are a good investment for online marketers. Advertising on a website which draws both domestic and international users is a great way to increase your own brand's reach.