BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : E-commerce : January 16, 2008

Toolbar puts coupons at shoppers fingertips

If you want to attract more online shoppers, you want to give them a reason to shop online. The best reason is usually an offer - a percentage off, free shipping or a dollar off offer. Some shoppers will look for these offers for hours but a new tool could shave some of that "search" time - and bring more shoppers to your etailing site.

by Kristina Knight

Online shoppers will tell you that finding coupons online prior to a purchase is a huge selling point for them. Receiving these offers via email is the traditional way to raise shoppers interest in a particular ecommerce hub, however, for consumers who don't want to be on mailing lists other options need to be considered.

That is where the Google Toolbar button from Tjoos, an online coupon hub, comes in. Rather than making consumers go to a specific coupon hub, search for a specific deal or rely on email communications consumers can enter a store name or product name into the toolbar option. Shoppers can search for a coupon directly from the store website, search for a specific store from another site or search for a coupon category - contact lenses, televisions or game systems. More than 60,000 online sites and products are in the Tjoos directory.

The Tjoos bots crawl websites looking for coupons and offer codes. Those coupons and offers are then uploaded to the directory. The bot even tests the code to ensure it works, another factor that will likely attract more consumers.

Tags: ecommerce, etailing

Comments (0)

Subscribe to BizReport




  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment



Security Code:




Featured White Papers:

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

http://www.bizreport.com/2008/01/toolbar_puts_coupons_at_shoppers_fingertips.html

 

 

Copyright © 1999-2008 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.