Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Social Marketing : January 02, 2008
Social marketers may develop deeper bonds with consumers
Social network marketing efforts may fulfill more than the simple buying needs of consumers. According to a recent study from Communispace, social marketers may develop deep bonds with consumers because of the social aspect of their marketing plans.
The study bases most of its information on Maslow's Hierarchy of Needs philosophy. By giving consumers more than the simple nuts-and-bolts of product or service information, social marketers are likely to build stronger ties to the consumer, thereby increasing campaign life and building strong customer-business ties that are likely to last for years.
Here is how the study says the bond develops.
First, by offering consumers a place to define themselves but still offering some anonymity. Consumers can create profile pages on social networks, becoming anyone they want. However, though they create an identity they don't have to share their physical addresses or contact information and, really, can become anyone they want in the online environment.
Second, social networking allows users to help other people. If another consumer is looking for X-product, a user can point them toward a product they have used and liked. This creates a deeper sense of society because users can "friend" other users who have similar interests, backgrounds or working environments.
By creating a branded microsite within a social network, marketers can create these deep bonds with consumers, too.
Tags: online advertising, social marketing, social networking
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.