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BizReport : E-commerce : January 30, 2008
Online shopping expectations are rising
Having the right product at the right price isn't enough in today's online shopping realm. Ecommerce sites need much more according to a recent Allurent, Inc. survey. More than two-thirds of consumers surveyed said their online shopping expectations have risen since the 2006 holiday shopping season.
80% of those surveyed said they would not return to an etailing hub after one bad experience!
The changes in technology are driving consumer expectations, according to the survey. Consumers noted that with increased technology and the ease of using technology they also want online shopping to become more advanced. Users want more than simple store-fronts and would like to see highly-advertised sites with more than just product explanations.
Bad online experiences are also beginning to bleed over into in-store purchases. More than 40% of those surveyed said that a bad online shopping experience would impact future in-store purchases. 60% said a bad shopping experience changes their view of the brand as a whole.
Along with this information, consumers said they expect to increase their online shopping during the 2008 holiday season. More than 65% of consumers said they would shop online more during the '08 holiday shopping season than they did during 2007.
Tags: ecommerce, etailing, online shopping
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Comments
Sure users want more but also that want all tools to work simple :)
Posted by: Sally, designer on January 31, 2008 17:08