Niche ad network bursts onto the scene

A new ad network, targeting mothers, has been launched to give marketers better access to high quality websites devoted to the needs of women with children.

by Helen Leggatt

Burst Moms Network, launched this week by Burst Media, consists of over 150 quality websites and promises marketers wishing to target this valuable demographic over 197 million impressions per month.

A Burst Media Online Insights survey, carried out in June 2007, found that women in the U.S. would find their daily routines “significantly disrupted” without Internet access. Moms are also becoming more reliant on the Internet to connect with other Moms and exchange product, health and emotional information.

The Burst Moms Network offers all standard IAB units along with in-banner videos, rich media placements, interstitials, custom sponsorships and programs.

This isn’t the first ad network set up to target moms. Martha Stewart has “Martha’s Circle", Warner Bros. Television Group launched the "MomLogic Network" and Federated Media signed "Baby Center".