MTV partners to create targeted online syndication

Syndicating written, audio and video content is becoming big business on the Internet. Now the MTV Networks are teaming up with several content creators to make syndication simpler - a good thing for content creators, distributors and advertisers.

by Kristina Knight

The partnerships will also MTV to easily distribute short and long-form video content from several top notch brands including MeeVee and Veoh to content providers like AOL, Joost and MSN.

Greg Clayman, Executive Vice President, Digital Distribution and Business Development, MTVN said, "By partnering with these premium online video destinations, we're giving our audiences even more opportunities to interact with our content and each other online, while increasing engagement with our brands and driving viewership back to our core linear channels and Web properties."

The partnerships will allow both MTV and their partners to create a deeper bond with consumers by offering more content. For advertisers this increased control between content creators and distributors gives a better opportunity to target consumers with specific content and within specific websites.

Users will be able to embed the content within their own websites, blogs or photo-sharing sites for even greater distribution.

Nearly 300 websites will be served through the content partnerships; it is estimated that those websites draw 90 million unique users each month.