Marketers can analyze ads for better performance

The ad analyzer provides advertisers with a kind of snapshot of how the ads are performing, how consumers are engaging and a return rate.

Stephen DiMarco, chief marketing officer at Compete said, “. . .For the first time we’re enabling them to track and evaluate competitors’ advertising, specifically which campaigns are moving the needle the most, so they can be sure they’re spending our money most effectively.”

Marketers can also measure the effectiveness of competing ads, see how ads are effecting users in specific target groups and across different channels.

By knowing how users are engaging, where ads are getting the best response and which aspects of advertisements - display, search, video and others - are drawing more users in advertisers can better predict how the campaign will perform throughout it's life. Advertisers can also take this information into account when creating new campaigns in the online space.

Tags: advertising analysis, advertising tools, Compete