Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Trends & Ideas : January 03, 2008
JPMorgan: Search could reach $30 billion in 2008
One of the first forecasts for the new year is out and it reports that online advertising will begin to see a decrease in revenues but online companies will continue to see higher profits than their offline counterparts. Analysts from JPMorgan Chase released an outlook this week which indicates Internet publishers, search engines and ecommerce hubs could grow four time faster than the generalized stock market.
Though the overall forecast is for decreased earnings online, one analyst expects online advertising cost per thousands (CPMs) to increase through the year.
"We expect revenue growth to decelerate to 21.2% in 2008, from 25.6% in 2007," wrote JPMorgan Chase analyst Imran Khan (via MediaPost). "We are projecting 34% earnings growth for our coverage universe, compared to 8% for the S&P 500."
This growth is expected because ad inventory from offline areas will shrink and online publishers will become more adept at monetization of their websites.
Perhaps the biggest boon in 2008 will be in the search realm. As part of the forecast, JPMorgan Chase expects search to reach more than $30 billion this year. Search brought in just over $26 billion in 2007. Search ad dollars are expected to continue to increase at about 28% annually through 2011. Search could reach $60 billion by 2011 according to the forecast.
Tags: online advertising, paid search
Subscribe to BizReport
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.