BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Advertising : January 03, 2008

JPMorgan: More display ad growth in '08

In the first of its New Year outlooks, JPMorgan predicts that Internet display advertising has yet to see more growth during 2008.

by Helen Leggatt

After what Imran Khan, analyst at JPMorgan, calls a “difficult year” for display ads 2008 could yet see more growth due to a tighter supply of ad inventory from major offline media outlets and "better monetization techniques" from online publishers.

This, he says in his recent "Nothing But Net" research, will see CPMs rise by 4 percent during this year and why CPM-based display ad revenue will rise a further 20 percent to $10 billion by 2009.

"In 2007, we saw pretty significant influx of inventory coming from social networks sites like MySpace, Facbeook and e-Commerce sites started trying to monetize their page views,” said Khan. “That drove tremendous amount of new inventory and as a result we saw fragmentation of audiences ... and a divergent shift from premium to remnant inventory."

On the flip side, JPMorgan’s predictions for newspapers weren’t good with ad revenues continuing to fall at faster rates – from a declining rate of 1.7 percent in 2006 to 8.6 percent in 2007.

"You're seeing newspaper-decline rate accelerating, and that's very positive for both search and display advertisement business," said Khan.

Further report data can be found on a recent TechCrunch post.

Tags: ad revenue, CPM, display advertising

Comments (0)

Subscribe to BizReport




  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment



Security Code:




Featured White Papers:

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

http://www.bizreport.com/2008/01/jpmorgan_more_display_ad_growth_in_08.html

 

 

Copyright © 1999-2008 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.