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BizReport : Advertising : January 03, 2008
Google Print Ads woo U.K. newspapers
British AdWords clients will soon get the opportunity to bid on ad placements in newspapers as Google enters talks with some of the U.K.’s publishers.
Google Print Ads, already available in the U.S., are soon to become available to British advertisers. As per the U.S., the U.K. system will allow advertisers to bid for print ad space, a bid which the newspaper can choose to reject, accept or counter.
Every print ad agreement sees a portion go to Google, who can also design ads if the advertiser is not able to. As far as Google are concerned, online and offline are now part of the same melting pot, and it’s no longer a case of “either or”.
Whether the larger newspapers flock to be a part of Google Print Ads remains to be seen. “We can foresee newspaper groups participating in online exchanges for print advertising in the near future, but consider it unlikely that the larger players will automatically gravitate towards a large specialist third-party online provider without looking for other solutions first,” said PricewaterhouseCoopers’ Phil Stokes.
Tags: advertising, Google Print Ads, newspapers, U.K.
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