GoFish, MTV to provide premium content

MTV is moving into the online video realm even more than they have been in the past. This week the music video powerhouse announced plans to partner with video provider GoFish to serve premium video content to users in an ad-based platform.

by Kristina Knight

The clips will be made available through GoFish.com. The deal is similar to partnerships already in place between GoFish.com, Comedy Central, VH1, CMT and Spike TV among other cable networks.

“Our partnership with MTV Networks enables us to offer highly-engaging video content” said Tabreez Verjee, President of GoFish (in a prepared statement). “This is the most definitive collection of youth-oriented, branded content available today and is an example of the ever-expanding offering that we are bringing to our audience and advertising clients. We are building a robust promotion and content platform for our publisher network that will increase revenue opportunities for our partners and for GoFish.”

A recent study from the Simmons branch of Experian Research found that viewers are more engaged with the video content they watch online that content watched on television sets. That engagement level is also an increase for advertising. The study found that users are 18% more engaged with online video ads than they are with commercials viewed on broadcast or cable television.