Career websites remain a favorite in Europe

Career and online job listings sites have remained a favorite for European web surfers for several months, and Q4 2007 was no different. In addition to last minute holiday buys, many European surfers were shopping for new jobs according to research from comScore.

by Kristina Knight

Why is this relevant?

Because advertisers wanting to tap into hot properties need to know where users are landing online. When targeting a European audience, it seems clear that advertising on career-based websites could net a few new users.

More than 53.5 million individual users logged on to a career website during Q4; these users averaged 3 visits to the websites during the quarter.

“With nearly 54 million visitors in a typical month during the fourth quarter of 2007, the career services and development category continues to attract a significant share of the total European Internet audience,” said Bob Ivins, EVP of European Markets for comScore. “Traffic to these sites represents a bellwether for the job market, and if economic conditions worsen over the coming months and cause an increase in the unemployment rate, we can expect to see visitation activity at these sites climb.”

Monster was the most popular job seeking site with more than 6 million users visiting 2.3 times. Next was Stepstone with 2.8 million users visiting 1.8 times over the quarter. ANPE Sites (2.7 million users, 4 visits), Bundesagentur fur Arbeit (2.5 million users, 2 visits) and JobCentrePlus.GOV.UK (2.4 million users, 3 visits) rounded out the top five.