Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Trends & Ideas : January 23, 2008
Audience for video sharing sites nearly doubles
Over the last year the audience for video sharing websites has doubled according to the Pew Internet & American Life Project. Researchers found that 48% of adults said they had visited a video sharing site in December 2007.
In December 2006 only 33% of users said they had visited a video sharing site; that is an increase of 45% year over year. About 15% of the respondents in 2007 said they had visited a video sharing site the day prior to the survey; in 2006 only 8% said the same thing.
This is a very large growth span for the year and an indication that online video is continuing to increase in popularity. While growth such as the 45% increase cannot continue indefinitely, it is clear that users are becoming accustomed to visiting these sites on a regular basis. This means that advertisers will soon have even more reach into the audience segment.
As online video continues to grow, though, advertisers will need to grow their own video capabilities and increase their targeting methods. Sponsoring video content or segments will likely become a large part of the video ad spends. Advertisers will also need to have unique ideas for their online ads.
While consumers have indicated that watching video ads rather than paying for content is preferred, if the ads offered aren't engaging, users will tune them out.
Tags: online video, video advertising
Subscribe to BizReport
Latest Headlines
- Interpublic: Search is slowing, Social is growing
- Study: The best length for B-to-B pod casts
- Channel Intelligence launches new ecommerce tool in beta
- Nielsen: Viewers prefer TV set to Internet
- New AdJug partnerships announced
- Study: Mobile users want practical content
- 5 Don'ts For Your Next Email Campaign
- WinBuyer Launches Competitive Pricing Platform
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.