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BizReport : Advertising : January 15, 2008
AdReady makes display ads simple
If you're looking for a way to expand your reach but don't have a lot of expendable cash the ad platform from AdReady could be the solution. Since the launch in October local advertisers and national brands have made strides onto the Internet with the ready-made ad platform.
Here is how AdReady works: AdReady creates advertising templates. When an advertiser signs on they pick and choose the ad of their choice and then customize it. The ads used are proven to work online, which makes it simple for advertisers to target the ad, set the budget and deploy the new campaign.
"AdReady makes it easy to get your hands on good, display creative," said Rob Ransom, vice president of marketing and products for AdReady. "Display advertising needs design. Advertisers can get good creative and can see the performance data on the ads from other advertisers. At an agency could spend $500 just on initial creative and then have to see if it works."
They key, however, is not to put all of your advertising eggs in one basket. The best online campaigns pull from all aspects of the Internet - online video, paid search, display and email. By cross promoting between video and display or pushing consumers to a branded microsite or social networking site via a display ad, marketers will see the best benefit for their ad dollar.
Tags: display ads
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