January 31, 2008 Archive

Research | January 31, 2008

Career websites remain a favorite in Europe

Career and online job listings sites have remained a favorite for European web surfers for several months, and Q4 2007 was no different. In addition to last minute holiday buys, many European surfers were shopping for new jobs according to research from comScore. >>

Blogs & Content | January 31, 2008

Marketers can track how social networking effects brand

Social networks, specifically user-owned blogs, are having a huge effect on blogs. Whether positive or negative - and especially if the postings are negative - marketers need to know what is being said about them. Which is where Relevant Noise, a technology from Zeta Interactive, can help. >>

Advertising | January 31, 2008

TruEffect offers alternative to third-party cookies

A new targeting platform could give marketers even more insight into user's interests, but will it also invade user privacy? That is the question many privacy advocates have about the TruEffect platform, which offers first-party cookies to marketers. >>

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