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BizReport : January 31, 2008 Archive
January 31, 2008 Archive
Research | January 31, 2008
Career websites remain a favorite in Europe
Career and online job listings sites have remained a favorite for European web surfers for several months, and Q4 2007 was no different. In addition to last minute holiday buys, many European surfers were shopping for new jobs according to research from comScore. >>
Blogs & Content | January 31, 2008
Marketers can track how social networking effects brand
Social networks, specifically user-owned blogs, are having a huge effect on blogs. Whether positive or negative - and especially if the postings are negative - marketers need to know what is being said about them. Which is where Relevant Noise, a technology from Zeta Interactive, can help. >>
Advertising | January 31, 2008
TruEffect offers alternative to third-party cookies
A new targeting platform could give marketers even more insight into user's interests, but will it also invade user privacy? That is the question many privacy advocates have about the TruEffect platform, which offers first-party cookies to marketers. >>
Latest Headlines
- Holiday email campaigns begin earlier
- Google iPhone ads in beta
- Adgooroo: More search marketers turn to LiveSearch
- Report: Gift card buying, usage will change in 2008
- Nielsen partners to measure China's Internet usage
- Keynote Systems: Mobile websites need improvement
- More ad opportunities via Google
- Yahoo Web Analytics tool launched
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