BizReport : January 25, 2008 Archive

January 25, 2008 Archive

Blogs & Content | January 25, 2008

Show consumers you care

Score a few points with environmentally-concerned consumers by drawing awareness to green issues and showing them you care, via your website. But proceed with caution. >>

Advertising | January 25, 2008

Online props up newspaper ad revenues

The struggling newspaper industry has finally received some good news, according to recently released data from the Newspaper Association of America and Nielsen Online. >>

Viral Marketing | January 25, 2008

Eyewonder: Change is coming for in-stream ads

A new initiative from Eyewonder, a digital advertising specialist, could change the way advertisers look at online video. Their new platform allows marketers to serve ads which deliver, measure and track usage. >>

Mobile Marketing | January 25, 2008

Mobile ad network allows DIY capabilities

If you like to take control of your marketing plans, a new platform from Quattro Wireless could be for you. The new platform allows mobile publishers and advertisers the ability to create and publish content on their own. >>

Advertising | January 25, 2008

Vertis: Print inserts are crucial in decision making

Forget about television commercials and don't rely too heavily on word-of-mouth. According to a recent study from Vertis Communications, print inserts are a huge factor in product buying decisions. >>