BizReport : January 24, 2008 Archive

January 24, 2008 Archive

Research | January 24, 2008

Huge growth ahead for China's online travel sector

The opening up of the domestic tourism market, coupled with the Beijing Olympics, will drive a huge rise in China’s online travel market, according to recent report by the Data Center of the China Internet. >>

Advertising | January 24, 2008

Borrell: 2008 election won't impact online ad sales

Online hubs hoping to make a killing with the 2008 US election may be hoping for too much. According to a recent report from Borrell Associates, some political ad dollars will be spent online but the majority will be spent in traditional media. >>

Mobile Marketing | January 24, 2008

mDog launches Flash-mobile platform

Mobile content and marketing is moving to the next level. No longer content with simple display, MMS/SMS messaging or mobile search, mDog is launching a Flash platform for ad-sponsored content. >>

Trends & Ideas | January 24, 2008

Will the US writer's strike push more ad dollars online?

In the United States, television is in the midst of a months-long writers strike. Back in November, the Writer's Guild of America, unable to reach an agreement with The Alliance of Motion Pictures and Television Producers, went on strike. That means no new shows are being written and many television programs are now in danger of going "dark". With this news, should advertisers begin taking money from television ad campaigns and into the online realm? >>

Internet | January 24, 2008

Must Do Marketing for 2008

Analysis of 2007 and predictions for 2008 are everywhere at the moment. Social marketing, mobile marketing and online video have been hitting the headlines and marketers are scratching their heads as to which technology or fad to turn to next. >>