BizReport : January 22, 2008 Archive

January 22, 2008 Archive

Email Marketing | January 22, 2008

Datran: Email outperforms display and search

A new survey from Datran Media shows that online marketers believe email is the strongest-performing media buy, outperforming other popular online marketing methods. >>

Viral Marketing | January 22, 2008

Office Max "Elfs" into viral stratosphere

Do you remember those "Elf Yourself" advertisements on television, online and in newspapers during the holiday season? If you logged on to learn how to "elf yourself" you weren't alone. The results are in from the Office Max campaign and show that traffic to the holiday site quadrupled over 2006! >>

Research | January 22, 2008

UK media websites attract worldwide visitors

Are you trying to reach a global audience? Are you looking for websites that attract global audiences? According to a new report from comScore, traditional media websites in the UK could be the answer. >>

Advertising | January 22, 2008

Yankee: Online ad spend to reach $50 billion

The next three years could be a watershed for online advertisers. According to a recent Yankee Group forecast, online advertising could reach $50 billion by 2011. That is a 24% annual increase. >>

Research | January 22, 2008

Professional online videos attract more comments

A new report by Accustream iMedia Research has found that semi-professional and professional online video content attracts more viewer comments that amateur offerings. >>

Social Marketing | January 22, 2008

Marketers to increase social network campaign tracking

Over three times as many marketers will track social networking efforts in 2008 compared with last year, according to a new report from global services firm, Sapient. >>

Research | January 22, 2008

China almost world's largest online community

China is fast becoming the nation with the most people online, with some experts predicting it will overtake the U.S. online population early this year. >>