BizReport : January 21, 2008 Archive

January 21, 2008 Archive

Advertising | January 21, 2008

Local online advertising growth predicted

Local online advertising is predicted to grow at a faster rate than online advertising in general, as newspapers and directories show increasing interest. >>

Mobile Marketing | January 21, 2008

Yahoo deal brings display ads to T-Mobile in U.K.

Yahoo and T-Mobile have teamed up to bring display advertising to T-Mobile’s Internet service for the first time. >>

Trends & Ideas | January 21, 2008

Time Warner begins testing Pay-Per-Download service

Forget about flat fees for unlimited monthly services or downloads. Time Warner, the parent company of AOL, is considering a pay-per-download service and has begun testing it with consumers. >>

Blogs & Content | January 21, 2008

Marketers may benefit from turning to blogs

They aren't looking for new stories or exclusive contacts, but according to a recent survey journalists are increasingly turning to blogs - for tone and editorial ideas. This trend is an indication that marketers should take note of blogs, too. >>

Search Marketing | January 21, 2008

How long can Google stay on top?

-- according to the latest search share rankings from Nielsen//Netratings - a long, long time. That is because Google once again leads the search engine pack by more than 20 percentage points. For the month of December, Nielsen researchers found that Google accounted for 56% of online searches. >>

E-commerce | January 21, 2008

Retailers in U.K. encouraged online

Recent figures released by IMRG and Capgemini show that online shopping in the U.K. soared by over 50 percent in 2007, growing its share of the British retail market to its largest ever. >>