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BizReport : Advertising : January 20, 2008
2008: Year of the ad widget
Last year may have been the year of the widget, but 2008 is being heralded as the year of the ad widget.
Mpire launched the widget-based ad network, WidgetBucks, back October 2007. Since then it has signed up over 40,000 publishers and recently made the 1.5 billion monthly impression mark.
Now WidgetBucks is launching a set of “smart” ads. The ads will be able to present site visitors with optimal ads based on various data such as past ad performance and visitor’s country of residence, along with being able to dynamically switch between CPM and PPC pricing.
WidgetBucks is also considering running pre-roll ads to appear before the ad widget is shown.
"With ad serving decisions becoming increasingly complex, our single strand of JavaScript does all the heavy lifting to help publishers hold a higher standard than that being offered by traditional ad networks today," said Matt Hulett, CEO and president of Mpire, the company behind WidgetBucks, in a recent announcement.
Tags: ad widgets, CPM, online advertising, PPC, widgets
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