BizReport : January 20, 2008 - January 26, 2008 Archive

January 20, 2008 - January 26, 2008 Archive

Blogs & Content | January 25, 2008

Show consumers you care

Score a few points with environmentally-concerned consumers by drawing awareness to green issues and showing them you care, via your website. But proceed with caution. >>

Advertising | January 25, 2008

Online props up newspaper ad revenues

The struggling newspaper industry has finally received some good news, according to recently released data from the Newspaper Association of America and Nielsen Online. >>

Viral Marketing | January 25, 2008

Eyewonder: Change is coming for in-stream ads

A new initiative from Eyewonder, a digital advertising specialist, could change the way advertisers look at online video. Their new platform allows marketers to serve ads which deliver, measure and track usage. >>

Mobile Marketing | January 25, 2008

Mobile ad network allows DIY capabilities

If you like to take control of your marketing plans, a new platform from Quattro Wireless could be for you. The new platform allows mobile publishers and advertisers the ability to create and publish content on their own. >>

Advertising | January 25, 2008

Vertis: Print inserts are crucial in decision making

Forget about television commercials and don't rely too heavily on word-of-mouth. According to a recent study from Vertis Communications, print inserts are a huge factor in product buying decisions. >>

Research | January 24, 2008

Huge growth ahead for China's online travel sector

The opening up of the domestic tourism market, coupled with the Beijing Olympics, will drive a huge rise in China’s online travel market, according to recent report by the Data Center of the China Internet. >>

Advertising | January 24, 2008

Borrell: 2008 election won't impact online ad sales

Online hubs hoping to make a killing with the 2008 US election may be hoping for too much. According to a recent report from Borrell Associates, some political ad dollars will be spent online but the majority will be spent in traditional media. >>

Mobile Marketing | January 24, 2008

mDog launches Flash-mobile platform

Mobile content and marketing is moving to the next level. No longer content with simple display, MMS/SMS messaging or mobile search, mDog is launching a Flash platform for ad-sponsored content. >>

Trends & Ideas | January 24, 2008

Will the US writer's strike push more ad dollars online?

In the United States, television is in the midst of a months-long writers strike. Back in November, the Writer's Guild of America, unable to reach an agreement with The Alliance of Motion Pictures and Television Producers, went on strike. That means no new shows are being written and many television programs are now in danger of going "dark". With this news, should advertisers begin taking money from television ad campaigns and into the online realm? >>

Internet | January 24, 2008

Must Do Marketing for 2008

Analysis of 2007 and predictions for 2008 are everywhere at the moment. Social marketing, mobile marketing and online video have been hitting the headlines and marketers are scratching their heads as to which technology or fad to turn to next. >>

Trends & Ideas | January 23, 2008

Major game title ad-supported, free-to-play

In-game advertising gained momentum in 2007, and Electronic Arts have jumped on the bandwagon with the announcement of a major game title to be distributed as a free-to-play, ad-supported online game later this year. >>

Advertising | January 23, 2008

Alacra launches a content ad-network

A new ad network is in town, or on the Internet, promising blogs and content sites another way to monetize their content. Alacra, a business solutions organization, launched their Premium Content Advertising Network (PCAN) this week. >>

Trends & Ideas | January 23, 2008

Audience for video sharing sites nearly doubles

Over the last year the audience for video sharing websites has doubled according to the Pew Internet & American Life Project. Researchers found that 48% of adults said they had visited a video sharing site in December 2007. >>

Research | January 23, 2008

Study: Women choose the Net for health information

Health information is big business, especially for women. According to a recent comScore study, 60% of women said they preferred getting health information from the Internet. Comparatively only about 51% chose to get information from friends or family members. >>

Advertising | January 23, 2008

In-stream ads remain unpopular with consumers

Marketers may have to rethink how they integrate advertising messages in online video, as yet another survey finds that online video consumers really do not like watching in-stream advertising. >>

Email Marketing | January 22, 2008

Datran: Email outperforms display and search

A new survey from Datran Media shows that online marketers believe email is the strongest-performing media buy, outperforming other popular online marketing methods. >>

Viral Marketing | January 22, 2008

Office Max "Elfs" into viral stratosphere

Do you remember those "Elf Yourself" advertisements on television, online and in newspapers during the holiday season? If you logged on to learn how to "elf yourself" you weren't alone. The results are in from the Office Max campaign and show that traffic to the holiday site quadrupled over 2006! >>

Research | January 22, 2008

UK media websites attract worldwide visitors

Are you trying to reach a global audience? Are you looking for websites that attract global audiences? According to a new report from comScore, traditional media websites in the UK could be the answer. >>

Advertising | January 22, 2008

Yankee: Online ad spend to reach $50 billion

The next three years could be a watershed for online advertisers. According to a recent Yankee Group forecast, online advertising could reach $50 billion by 2011. That is a 24% annual increase. >>

Research | January 22, 2008

Professional online videos attract more comments

A new report by Accustream iMedia Research has found that semi-professional and professional online video content attracts more viewer comments that amateur offerings. >>

Social Marketing | January 22, 2008

Marketers to increase social network campaign tracking

Over three times as many marketers will track social networking efforts in 2008 compared with last year, according to a new report from global services firm, Sapient. >>

Research | January 22, 2008

China almost world's largest online community

China is fast becoming the nation with the most people online, with some experts predicting it will overtake the U.S. online population early this year. >>

Advertising | January 21, 2008

Local online advertising growth predicted

Local online advertising is predicted to grow at a faster rate than online advertising in general, as newspapers and directories show increasing interest. >>

Mobile Marketing | January 21, 2008

Yahoo deal brings display ads to T-Mobile in U.K.

Yahoo and T-Mobile have teamed up to bring display advertising to T-Mobile’s Internet service for the first time. >>

Trends & Ideas | January 21, 2008

Time Warner begins testing Pay-Per-Download service

Forget about flat fees for unlimited monthly services or downloads. Time Warner, the parent company of AOL, is considering a pay-per-download service and has begun testing it with consumers. >>

Blogs & Content | January 21, 2008

Marketers may benefit from turning to blogs

They aren't looking for new stories or exclusive contacts, but according to a recent survey journalists are increasingly turning to blogs - for tone and editorial ideas. This trend is an indication that marketers should take note of blogs, too. >>

Search Marketing | January 21, 2008

How long can Google stay on top?

-- according to the latest search share rankings from Nielsen//Netratings - a long, long time. That is because Google once again leads the search engine pack by more than 20 percentage points. For the month of December, Nielsen researchers found that Google accounted for 56% of online searches. >>

E-commerce | January 21, 2008

Retailers in U.K. encouraged online

Recent figures released by IMRG and Capgemini show that online shopping in the U.K. soared by over 50 percent in 2007, growing its share of the British retail market to its largest ever. >>

Advertising | January 20, 2008

2008: Year of the ad widget

Last year may have been the year of the widget, but 2008 is being heralded as the year of the ad widget. >>