BizReport : January 18, 2008 Archive

January 18, 2008 Archive

Mobile Marketing | January 18, 2008

Jupiter: Mobile search and display to reach 1.2 billion Euros

Marketers can expect to see a lot more from mobile marketing efforts over the next four years but it may not be enough. A new study from Jupiter Research predicts that by 2012 mobile search advertising and mobile display advertising will reach more than 1.2 billion Euros. >>

Research | January 18, 2008

2008 ad spend will be faster in 2nd half

The change will be only about 1%, but a recent forecast from TNS Media Intelligence suggests that the second half of 2008 will have a larger ad spend than the first half of the year. Researchers predict that online ad spending will increase 4.2% overall for the year; in the first half of the year the advertising spend will increase 3.6%. >>

Advertising | January 18, 2008

New ad network targets university students

College-aged consumers are one of the most sought after demographics in the world because of their free time and expendable cash. A new vertical ad network promises to give advertisers a better reach into the demographic. >>