BizReport : January 17, 2008 Archive

January 17, 2008 Archive

Research | January 17, 2008

Online ads to overtake TV ads by 2010

The Internet Advertising Bureau predicts that Internet advertising could surpass television marketing as early as next year. >>

Email Marketing | January 17, 2008

Consumers remain unhappy with business email

Return Path’s 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers. >>

Advertising | January 17, 2008

Gigya puts widgets in ad network

Advertising networks can be a huge help to many marketers. Because so much ad space is "left-over" each year, networks allow marketers to buy remnant inventory easily and can put their ads before more users. A new ad network puts a new spin on the trend by creating a widget network. >>

Email Marketing | January 17, 2008

Acxiom offers authentication for email

New trends in email marketing will likely help legitimate marketers increase the ROI of email campaigns while at the same time helping consumers identify legitimate emails and weed out SPAM messages. Authentication tools are the best options and a new tool from Acxiom offers authentication to decrease email fraud. >>

Advertising | January 17, 2008

Marketers can analyze ads for better performance

As the online advertising industry continues to evolve marketers need to know a lot more than just where the ads will appear. Marketers need to know how users are engaging with ads, what sites lead them to ecommerce or product hubs and how social networks can help their ROI. A new tool could help marketers analyze ads for the best return on investment. >>